Course Overview
This course explores strategies for leveraging display advertising to build brand visibility and drive conversions. Participants will learn about ad formats, creative strategies, targeting techniques, and campaign measurement for maximizing display ad performance across networks and devices.
Duration: 5 Days
Target Audience
- Marketing and advertising professionals
- Media planners and buyers
- Brand managers
- Business owners seeking online visibility
Organizational Impact
- Improved reach and visibility through display campaigns
- Better utilization of creative assets for engagement
- Data-driven insights for ad placement decisions
- Strengthened brand awareness and conversions
Personal Impact
- Mastery of display ad formats and platforms
- Skills in targeting and creative design
- Enhanced ability to analyze and optimize campaigns
- Competitive advantage in digital marketing careers
Course Outline
Course Objectives
- Understand the fundamentals of display advertising
- Learn creative and targeting strategies for display ads
- Manage display campaigns effectively across networks
- Measure and optimize performance for ROI
Course Modules
Course Modules
Module 1: Fundamentals of Display Advertising
- What is display advertising?
- Types of display ads (banner, video, rich media)
- Overview of display ad networks
- Benefits and challenges of display advertising
- Case Study: Display campaign for a hospitality brand
Module 2: Targeting Strategies for Display Ads
- Demographic and behavioral targeting
- Contextual targeting
- Retargeting in display networks
- Geo-targeting and device targeting
- Case Study: Contextual targeting for an FMCG company
Module 3: Creative Design & Ad Formats
- Visual storytelling in display ads
- Best practices for ad copy and CTA design
- Responsive and mobile-friendly creatives
- Personalization in creative design
- Case Study: Creative-driven success in a gaming ad campaign
Module 4: Campaign Setup & Management
- Google Display Network (GDN) campaign setup
- Programmatic display buying
- Budget allocation and scheduling
- Frequency capping and ad rotation
- Case Study: Campaign management for a financial services firm
Module 5: Measurement & Optimization of Display Ads
- KPIs for display advertising (impressions, clicks, conversions)
- Attribution models for display impact
- A/B testing of creatives and placements
- Continuous campaign improvement
- Case Study: Optimizing a display ad campaign for a retail chain
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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