Course Overview
This course provides a deep understanding of the distinct strategies and production techniques required to succeed on YouTube and TikTok. Participants will learn to create engaging content tailored to each platform's algorithm and audience.
Course Duration
5 Days
Target Audience
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Social Media Managers and Video Content Creators
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Digital Marketers and Brand Managers
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Entrepreneurs and personal brand builders
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Marketing team members expanding into video
Personal Impact
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Master the algorithms and content styles of YouTube and TikTok
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Learn professional video production and editing using a smartphone
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Develop skills to analyze performance and optimize content
Organizational Impact
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Build an engaged audience on the world's largest video platforms
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Increase brand awareness and reach with younger demographics
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Diversify content strategy with high-engagement video formats
Course Outline
Course Objectives
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Understand the algorithmic differences between YouTube and TikTok
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Develop a content strategy for both long-form and short-form video
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Master DIY filming, lighting, and editing techniques for mobile
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Learn to write compelling hooks and structure videos for retention
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Set up and interpret key performance metrics
Course Modules
Course Outline
Module 1: Platform Deep Dive: Algorithms & Audience Psychology
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Algorithm secrets of YouTube & TikTok
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Audience expectations and content consumption patterns
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Case Study: How a beauty brand grew on TikTok vs. YouTube
Module 2: Content Strategy & Ideation for Each Platform
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Developing platform-specific series and concepts
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Content calendars and publishing strategies
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Real-Life Project: Plan a content series for both platforms
Module 3: Production Bootcamp: Filming & Editing With Your Phone
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DIY filming, lighting, and sound techniques
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Mobile editing apps and workflow
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Case Study: Creating professional video content with a sub-$500 budget
Module 4: Optimization, Growth & Community Building
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SEO for YouTube, trends for TikTok, and thumbnails
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Audience engagement and community growth strategies
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Real-Life Project: Optimize a YouTube video and a TikTok post
Module 5: Analytics, Performance & Iteration
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Measuring success and key metrics for each platform
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Interpreting data and refining video strategy
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Case Study: Using analytics to double video watch time
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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