INTRODUCTION

As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable.

Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives.

WHY YOU SHOULD ATTEND THIS COURSE

This highly interactive 10-day program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy.

Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. The five days will culminate in a final team group presentation where participants present their digital strategies and hear their colleagues’ feedback.

WHO WILL BENEFIT?

Executives looking to better understand the digital space and more effectively manage teams and agencies.

Mid-level marketers and managers looking to move into a senior role and adopt a more strategic mindset.

Professionals seeking to develop a solid understanding of the state of digital marketing.

 DURATION

5 Days

COURSE LEVEL: Intermediate

LEARNING OUTCOMES

• Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.
• Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work. 
• Examine how companies use different strategies to reach target audiences and learn how to incorporate them creatively in your own organization.
• Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision.
• Expand your definition of ROI and determine which KPIs can be applied to your digital plans.
• Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities.
• Enjoy an engaging student-led tour of Harvard Yard to connect you to the campus and its history.

COURSE OUTLINE

• Consumer behavior changes resulting from advancement in communications technology
• Customer personas and journeys
• Data and data markets
• Digital display and social media advertising
• Digital transformation and the impact on companies
• Storytelling for brands in a digital world
• The pros and cons of influencer marketing
• Social media strategies
• Search engine optimization (SEO) and search engine marketing (SEM)
• Crisis communications and preparation

Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training center or at a convenient location.

For further inquiries, please contact us on:

Kenya : Tel: +254 715 077 817 or  Email: [email protected] 

Rwanda: Tel: +250 789 621 067 or Email: [email protected]  

PAYMENT

Payment should be transferred to IRES account through bank on or before the start date 

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