Course Overview
This course teaches a systematic framework for maximizing the value of every piece of content by repurposing it across multiple channels. Learn to efficiently adapt core content into various formats to extend reach and reinforce messaging.
Course Duration
5 Days
Target Audience
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Content Managers and Social Media Managers
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Solo Marketers and Entrepreneurs
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Marketing Teams and Content Creators
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Productivity-focused marketing professionals
Personal Impact
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Drastically reduce content creation time and stress
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Develop a strategic "create once, publish everywhere" mindset
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Master tools that automate and simplify repurposing workflows
Organizational Impact
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Maximize ROI on content production efforts
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Ensure consistent messaging across all customer touchpoints
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Increase content output and frequency without increasing resources
Course Outline
Course Objectives
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Identify "hero" assets ideal for repurposing
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Master a step-by-step framework for breaking down content
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Learn to adapt core messaging for different platforms (LinkedIn, Instagram, etc.)
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Implement tools to streamline the repurposing process
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Build a multi-channel publishing calendar
Course Modules
Course Outline
Module 1: The Repurposing Mindset & Strategic Framework
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Identifying hero content and planning its journey
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The content repurposing matrix and workflow
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Case Study: How one blog post generated 42 pieces of content
Module 2: Repurposing for Social Media: Graphics & Short-Form Video
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Creating carousels, stories, and short clips from long-form content
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Platform-specific adaptation for LinkedIn, Instagram, Twitter
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Real-Life Project: Repurpose a webinar into a week of social content
Module 3: Repurposing for Written Content: Blogs, Emails & Newsletters
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Turning webinars into blogs, blogs into newsletters, etc.
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Extracting quotes and key takeaways for micro-content
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Case Study: How a newsletter grew to 100k subscribers through repurposing
Module 4: Tools & Automation for Efficient Repurposing
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Using AI, Canva, and Descript to scale efforts
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Workflow automation and content management systems
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Real-Life Project: Set up an automated repurposing workflow for a podcast
Module 5: Multi-Channel Calendar Integration & Performance Tracking
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Building a cross-channel calendar for repurposed content
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Tracking performance across repurposed assets
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Case Study: Measuring the cumulative impact of a repurposed content campaign
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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