INTRODUCTION
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
WHO SHOULD ATTEND
Whether you’re an online brand ambassador, in charge of an organization’s online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.
DURATION
5 Days
Course Level:
COURSE OBJECTIVE
Upon completion of this training course, participants should be able to:
- Identify your audience and reach an unlimited number of prospective clients/audience using different tools and technique.
- Get more value from your online campaigns.
- Work with S.M.A.R.T. social media goals to achieve successful online campaigns.
- Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
- Explain how to develop effective online marketing strategies for various types of industries and businesses.
- Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
- Evaluate a company’s current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.
- Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.
TOPICS TO BE COVERED
Module 1
Digital Strategy Fundamentals
Core Digital Marketing Strategy Components
Strategy Purpose
Strategy for plan communication
Digital Marketing and Digital Media
Resource Mapping
Budget Planning
ROI and Success Metrics
Module 2
Digital Strategy Research
Key Research Activities
Research Mapping
Strong Research vs. Potentially False Reports
Owned, Accessed and Desk Research
Audit Factors
Audience and Competitor Research
Social Listening Study
Creative vs. Media Brief
Module 3
Executing a Digital Marketing Strategy
Strategy Objectives
Optimize Channel and Budget Mix
Media Planning for Paid Channels
Key Campaign Components
Module 4
Setting Strategy Objectives and KPIs
Common Business Objectives and Campaign Expectations
Identify and Distinguish KPIs
Past Performance and Industry Benchmarks for Forecasting
Regular Performance Reviews
Module 5
Developing a Creative Strategy
Key Creative Strategy Ingredients
Maximize and Repurpose Creative Output
Content Strategy Elements
Creative Format Specifications
Communicating a Digital Marketing Strategy
- Stakeholder Communication Tools
- Digital Marketing Strategy Best Practice
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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