Digital Media And Marketing Strategy Course

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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

June 2024

Code Date Duration Location Fee Action
DMM01 24 Jun 2024 - 28 Jun 2024 5 days Johannesburg, South Africa $2,400 Register
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Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

24 Jun - 28 Jun 2024
5 days
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.


Whether you’re an online brand ambassador, in charge of an organization’s online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.


5 Days

Course Level:


Upon completion of this training course, participants should be able to:

  • Identify your audience and reach an unlimited number of prospective clients/audience using different tools and technique.
  • Get more value from your online campaigns.
  • Work with S.M.A.R.T. social media goals to achieve successful online campaigns.
  • Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
  • Explain how to develop effective online marketing strategies for various types of industries and businesses.
  • Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
  • Evaluate a company’s current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.
  • Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.


Module 1

Digital Strategy Fundamentals

Core Digital Marketing Strategy Components

Strategy Purpose

Strategy for plan communication

Digital Marketing and Digital Media

Resource Mapping

Budget Planning

ROI and Success Metrics


Module 2

Digital Strategy Research

Key Research Activities

Research Mapping

Strong Research vs. Potentially False Reports

Owned, Accessed and Desk Research

Audit Factors

Audience and Competitor Research

Social Listening Study

Creative vs. Media Brief


Module 3

Executing a Digital Marketing Strategy

Strategy Objectives

Optimize Channel and Budget Mix

Media Planning for Paid Channels

Key Campaign Components


Module 4

Setting Strategy Objectives and KPIs

Common Business Objectives and Campaign Expectations

Identify and Distinguish KPIs

Past Performance and Industry Benchmarks for Forecasting

Regular Performance Reviews


Module 5

Developing a Creative Strategy

Key Creative Strategy Ingredients

Maximize and Repurpose Creative Output

Content Strategy Elements

Creative Format Specifications

Communicating a Digital Marketing Strategy

  • Stakeholder Communication Tools
  • Digital Marketing Strategy Best Practice

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Course Administration Details:


Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on:

Kenya : Tel: +254 715 077 817 or  Email: [email protected] 

Rwanda: Tel: +250 789 621 067 or Email: [email protected]  


Payment should be transferred to IRES account through bank on or before the start date 


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Who else has taken this course?

# Job Title Organisation Country
1 Digital Marketer. Freelancer Kenya

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