Course Overview
This 5-day course trains participants to leverage chatbots and conversational marketing strategies to enhance customer engagement, drive conversions, and improve support efficiency. Participants will explore design, implementation, and analytics of chatbots across multiple channels to create interactive and personalized experiences.
Duration
5 days
Target Audience
- Marketing and customer experience managers
- Digital marketing specialists and social media managers
- Customer support and service teams
- CRM and automation professionals
- Product managers interested in conversational experiences
Organizational Impact
- Increased efficiency in customer support and engagement
- Higher lead conversion and sales performance
- Enhanced 24/7 customer interaction capabilities
- Consistent brand messaging across digital touchpoints
Personal Impact
- Learn chatbot design, deployment, and management
- Master conversational marketing strategies
- Gain skills in automation, personalization, and AI-driven engagement
- Improve ability to measure and optimize conversational campaigns
Course Outline
Course Objectives
- Understand fundamentals of conversational marketing
- Design chatbot flows for engagement and support
- Implement chatbots across multiple channels
- Analyze performance and optimize conversational strategies
- Integrate chatbots with CRM and marketing automation
Course Modules
Course Modules
Module 1: Introduction to Conversational Marketing
- Fundamentals of chatbots and conversational AI
- Role of conversational marketing in modern CX
- Differences between live chat, chatbots, and hybrid models
- Benefits and challenges of conversational approaches
- Case Study: Chatbot implementation in a global e-commerce brand
Module 2: Designing Chatbot Conversations
- Mapping conversation flows and user journeys
- Personalization in chatbot interactions
- Handling FAQs, support, and sales inquiries
- Designing for tone, brand, and engagement
- Case Study: Designing a lead generation chatbot for a SaaS company
Module 3: Implementing Chatbots Across Channels
- Platforms for chatbot deployment (web, social media, messaging apps)
- Integration with CRM, email, and marketing automation
- Multichannel chatbot management and optimization
- Ensuring seamless handoff to human agents
- Case Study: Multichannel chatbot deployment for a telecom provider
Module 4: Measuring Chatbot Performance
- KPIs for chatbot effectiveness and engagement
- Analyzing conversations and user behavior
- Continuous improvement through feedback and AI learning
- Reporting performance to stakeholders
- Case Study: Measuring chatbot impact on lead conversion in a financial services firm
Module 5: Advanced Strategies in Conversational Marketing
- AI-driven personalization and recommendations
- Using chatbots for upselling, cross-selling, and retention
- Ethical considerations and privacy compliance
- Future trends in conversational marketing and CX
- Case Study: AI-powered chatbot boosting sales in an online retail business
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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