Social and Market Research Program


Program Overview:

The Social & Market Research Program at Indepth Research Institute (IRES) has been crafted to equip participants with essential knowledge and practical skills needed to excel in the dynamic fields of social and market research. Through a structured curriculum spanning three modules, participants will delve into foundational principles and advanced techniques, ensuring proficiency in key areas of research. With a focus on immersive learning, participants will explore topics such as research design, data collection methods, and analysis techniques. Hands-on experience with industry-standard tools like SPSS, NVivo, and Tableau will empower participants to confidently tackle real-world research challenges. This program aims to enhance participants' communication skills for effectively presenting research findings, offer hands-on experience with relevant software tools, instill ethical considerations, and prepare participants for successful careers in market research and related fields.

Duration: 3 Months

Mode of Delivery: Virtual

Who Should Attend?

  • Market Researchers
  • Social Scientists
  • Marketing Professionals
  • Business Analysts
  • Product Managers
  • Policy Analysts and Government Officials
  • Non-profit Organizations and NGOs personnel

Program Objectives:

  • Equip participants with a comprehensive understanding of social and market research methodologies and techniques.
  • Provide practical skills and knowledge to design, conduct, and analyze research projects effectively.
  • Foster critical thinking and problem-solving abilities necessary for addressing business challenges through research.
  • Enhance participants' communication skills for effectively presenting research findings to diverse stakeholders.
  • Offer hands-on experience with relevant software tools and platforms used in social and market research.
  • Instill ethical considerations and best practices in research conduct and reporting.
  • Prepare participants for successful careers in market research, customer insights, and related fields.

Learning Outcomes:

By the end of the program, participants will be able to:

  • Gain proficiency in research methodologies and techniques for social and market research.
  • Develop skills in designing and implementing research projects to address business challenges.
  • Acquire the ability to collect, analyze, and interpret both qualitative and quantitative data effectively.
  • Enhance critical thinking and problem-solving skills through the application of research methodologies.
  • Improve communication skills for presenting research findings and insights to stakeholders.
  • Gain practical experience in using relevant software tools and platforms for data collection and analysis.
  • Understand ethical considerations and best practices in social and market research.

Program Pre-requisite

Participants are expected to have:

  • Basic understanding of research principles, such as objectives, hypotheses, and methodologies, is required.
  • Participants should possess proficiency in basic computer skills, including internet navigation and software usage.
  • Analytical skills are necessary for critically analyzing information and drawing conclusions.
  • Effective verbal and written communication skills are essential for conveying research findings.
  • Attention to detail is important for accurately collecting, recording, and analyzing data.
  • Time management skills are required to meet project deadlines and course requirements efficiently.
  • Ethical awareness, including considerations of participant confidentiality and informed consent, is expected.

Tools

  • R/Pyhon
  • SPSS
  • MS Excel/Google sheets
  • NVivo/ MAXQDA
  • Tableau/Power BI

Module 1: Foundations of Social and Market Research

Foundations of Social and Market Research will provide participants with a comprehensive understanding of the theoretical and practical aspects of conducting research in social and market contexts. Participants will explore the key principles, concepts, and methodologies underlying social and market research, including the research process, research design, data collection techniques, and sampling methods. The module will cover topics such as formulating research questions, developing research hypotheses, selecting appropriate research methods, and designing research instruments. Participants will also learn about the ethical considerations and challenges involved in social and market research. Through interactive lectures, case studies, and practical exercises, participants will develop the knowledge and skills necessary to plan, conduct, and analyze research effectively in both social and market settings.

Module 2: Data Collection and Analysis

Data Collection and Analysis will focus on the practical aspects of collecting and analyzing data in social and market research projects. Participants will learn about various data collection methods, including surveys, interviews, focus groups, and observations, and how to select the most appropriate method for their research objectives. The module will cover techniques for designing research instruments, such as questionnaires and interview guides, and strategies for ensuring data quality and reliability. Participants will also explore different approaches to data analysis, including quantitative and qualitative methods, and learn how to use software tools such as SPSS, NVivo, or Excel for data analysis. Through hands-on exercises and case studies, participants will gain practical experience in collecting, managing, and analyzing data to generate meaningful insights and inform decision-making in social and market research contexts.

Module 3: Interpretation and Application

Interpretation and Application will build upon the foundational knowledge acquired in the previous modules to focus on the interpretation and practical application of research findings in social and market contexts. Participants will learn advanced techniques for analyzing and interpreting research data, including statistical analysis, qualitative coding, and thematic analysis. The module will cover strategies for synthesizing and presenting research findings in a clear and compelling manner, including the use of data visualization techniques and storytelling approaches. Participants will also explore how to effectively communicate research findings to different stakeholders and apply research insights to inform decision-making and strategy development in social and market settings. Through case studies, group discussions, and practical exercises, participants will develop the skills and confidence to critically analyze research findings and leverage them to drive positive change in their organizations or communities.

Click To Enroll Now

Program Experience

Program Delivery

Delivered via video lectures.

Real-World Examples

Delivered through a combination of video and live online lectures.

Applications to Data Sets

Learn through individual assignments and feedback.

Debrief of Learnings

Delivered through a combination of recorded and live video lectures.

Certificate

Upon successful completion of the program, you will earn a certificate of completion from Indepth Research Institute.

Download Brochure
Click To Enroll Now