INTRODUCTION
In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called – Neuro-marketing. In this workshop, learn the latest Neuro-marketing secrets to fuse your marketing material with elements that appeal to the customers’ brain thus triggering them to want your product/service more and make a faster buying decision as a result.
TARGET AUDIENCE
- Marketing professionals/executives
- Sales professionals/executives
- Business development staff/team
- Companies that sell B2B
- Companies that sell B2C
DURATION
5 days
Course Level:
LEARNING OUTCOME
- Understand how the brain goes from ‘normal’ to ‘buying’ mode
- Develop your own marketing/advertising materials that are focused on stimulating the potential customer’s brain and encouraging a positive response
- Eliminate redundant components in marketing materials that doesn’t impact or drive a customer any closer towards a buying decision
- Discover how global brands (and some smaller-but-profitable companies) are successfully using Neuro-marketing in their promotions
- Learn how to craft an Irresistible Marketing Offer that triggers people’s minds to uncontrollably say ‘Yes’ to your offer
COURSE OUTLINE
In this course, there is no complicated "brain stuff". Instead you'll get 3 power-packed days of Neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real-world marketing stories & entertaining examples)
- What are the invisible brain persuaders used in advertising
- How to create desired positive perceptions in people within the first 2 seconds of them seeing your offer
- Neuro pricing strategies: how to get a customer’s brain to think your offer is a good deal (even if it may be highly-priced)
- Secrets of triggering emotions using carefully crafted marketing words (plus: discover the emotions that make a purchase possible)
- How to appeal to the human senses and increase the potential client’s desire to buy
- Ways to grab people’s attention with your promotion (there are thousands of marketing/promotional messages people come across daily, learn how to get yours into their minds)
- Neuro-marketing strategies for male-oriented products/services and female-oriented products/services
- How to speak directly to the customer’s brain and instill trust… even if they are skeptical or not so ready to trust
- Specific Neuro-marketing techniques for different marketing mediums:
- Mind-tactics to create impulses in a potential customer – have him/her stop hesitating and make an immediate buying decision
- Behavioral research discoveries about “loyalty” – how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life
- Secrets to craft an irresistible offer - the #1 way to have people feel those “I got to have it” emotions when they see your promotion
- ‘Tying it all together’ Session: create & design your own marketing materials base around elements of Neuro-marketing
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
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