Behavioral, Economics and Neuromarketing Course


In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called – Neuro-marketing. In this workshop, learn the latest Neuro-marketing secrets to fuse your marketing material with elements that appeal to the customers’ brain thus triggering them to want your product/service more and make a faster buying decision as a result.


  • Marketing professionals/executives
  • Sales professionals/executives
  • Business development staff/team
  • Companies that sell B2B
  • Companies that sell B2C


5 days


  • Understand how the brain goes from ‘normal’ to ‘buying’ mode
  • Develop your own marketing/advertising materials that are focused on stimulating the potential customer’s brain and encouraging a positive response
  • Eliminate redundant components in marketing materials that doesn’t impact or drive a customer any closer towards a buying decision
  • Discover how global brands (and some smaller-but-profitable companies) are successfully using Neuro-marketing in their promotions
  • Learn how to craft an Irresistible Marketing Offer that triggers people’s minds to uncontrollably say ‘Yes’ to your offer


 In this course, there is no complicated "brain stuff". Instead you'll get 3 power-packed days of Neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real-world marketing stories & entertaining examples)

  • What are the invisible brain persuaders used in advertising
  • How to create desired positive perceptions in people within the first 2 seconds of them seeing your offer
  • Neuro pricing strategies: how to get a customer’s brain to think your offer is a good deal (even if it may be highly-priced)
  • Secrets of triggering emotions using carefully crafted marketing words (plus: discover the emotions that make a purchase possible)
  • How to appeal to the human senses and increase the potential client’s desire to buy
  • Ways to grab people’s attention with your promotion (there are thousands of marketing/promotional messages people come across daily, learn how to get yours into their minds)
  • Neuro-marketing strategies for male-oriented products/services and female-oriented products/services
  • How to speak directly to the customer’s brain and instill trust… even if they are skeptical or not so ready to trust
  • Specific Neuro-marketing techniques for different marketing mediums:
  • Mind-tactics to create impulses in a potential customer – have him/her stop hesitating and make an immediate buying decision
  • Behavioral research discoveries about “loyalty” – how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life
  • Secrets to craft an irresistible offer - the #1 way to have people feel those “I got to have it” emotions when they see your promotion
  • ‘Tying it all together’ Session: create & design your own marketing materials base around elements of Neuro-marketing

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.


Enroll for a Face-to-Face (In-Person) Class

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

Register Here

Enroll for a Virtual (Zoom) Class

Join a scheduled class with a live instructor and other delegates.

Register Here

Enroll for an Online Self-Paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

Register Here

Benefits of Taking a Course at IRES


Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.


Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.


Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.