Course Overview
This technical, hands-on course teaches marketers how to use SEMrush and HubSpot to track, measure, and prove the ROI of content marketing efforts. Move beyond vanity metrics to actionable insights.
Course Duration
5 Days
Target Audience
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Content Analysts and Digital Marketers
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SEO Specialists and Inbound Marketing Managers
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HubSpot/SEMrush Users and Marketing Operations
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Marketing Managers responsible for reporting
Personal Impact
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Gain advanced skills in industry-leading marketing analytics platforms
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Learn to attribute leads and revenue directly to content efforts
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Develop the ability to create executive-level performance reports
Organizational Impact
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Make data-driven decisions about content strategy and investment
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Clearly demonstrate the business value of content marketing
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Identify high-performing content to double down on what works
Course Outline
Course Objectives
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Set up tracking in Google Analytics 4, HubSpot, and SEMrush
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Identify and track KPIs for awareness, engagement, and conversion
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Use SEMrush for SEO performance tracking and competitive analysis
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Use HubSpot for closed-loop reporting and revenue attribution
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Build comprehensive dashboards and performance reports
Course Modules
Course Outline
Module 1: Foundation & Setup: Configuring Tools & Defining KPIs
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Configuring GA4, HubSpot, and SEMrush for tracking
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Defining content-specific KPIs and goals
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Case Study: Setting up a content measurement framework from scratch
Module 2: SEO & Organic Performance Tracking with SEMrush
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Tracking rankings, organic traffic, and backlinks
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Site audit and technical SEO performance
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Real-Life Project: Conduct a full SEO content audit using SEMrush
Module 3: Lead & Revenue Attribution with HubSpot
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UTM tracking and campaign attribution
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Closed-loop reporting and revenue attribution
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Case Study: How a B2B company attributes $2M in revenue to content
Module 4: Competitive Content Analysis & Benchmarking
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Using SEMrush to benchmark against competitors
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Identifying content gaps and opportunities
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Real-Life Project: Perform a competitive content analysis report
Module 5: Dashboard Building & Executive Reporting
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Building actionable dashboards for stakeholders
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Creating executive-level performance reports
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Case Study: Creating a monthly content performance dashboard for leadership
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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