Social Media and Public Participation: How to Design and Host Effective Online Civic Engagement


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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.


June 2024

Code Date Duration Location Fee Action
SMP01 24 Jun 2024 - 28 Jun 2024 5 days Nairobi, Kenya KES 83,000 | $1,100 Register
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Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

Date
Duration
Location
Fee
Action
24 Jun - 28 Jun 2024
5 days
Nairobi
KES 83,000 $1,100
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


INTRODUCTION

Online tools have the potential to reach new participants and foster involvement on a wide range of issues. As an emerging field, there is still much trial and error, so this course will give you a leg up by examining what’s worked and what’s failed. This interactive course will teach you to create digital engagement campaigns that gather input creatively, enable collaborative online interactions, and sustain participation over time. You'll also learn how to use social media for participant recruitment, and how to integrate mobile communication into your participation strategy.

WHO SHOULD ATTEND?

This course is ideal for anyone using social media for public participation. It is also suitable for anyone who is new to social media application in civic engagement. It’s targeted to public organizations which have experimented in public participation or are looking to explore new areas in greater depth. Any mid-senior-level communication professional will benefit from this interactive workshop.

DURATION

10 Days


Course Level:

COURSE OBJECTIVE

Upon completion of this training course, participants should be able to:

  • Define objectives for their online engagement efforts.
  • Begin to design an online strategy to engage people at all depths of involvement and at various stages of the project.
  • Use simple online tools to “listen” to what people are saying online about a project’s key issues and people.
  • Begin to write content appropriate for social media public participation projects and understand the importance of two-way communication in this medium.
  • Identify participation barriers for digital environments and explore mitigation approaches.
  • Recognize the value and capacity of online advertising.
  • Design a simple measurement and evaluation plan for online engagement efforts.

TOPICS TO BE COVERED

Module 1

  • The Public Participation Process
  • Why Public Participation?
  • The Classic Approach to Public Participation – Arnstein’s Ladder
  • The Modern Approach to Public Participation Strategies

Module 2

  • Barriers to Participation
  • What defines an effective participation process?
  • Methods of Public Participation
    • The Town Hall/Public Hearing
    • Focus Groups and Surveys
    • Visioning, Collaboration, and Consensus Building
    • Social Media

Module 3

  • Social Media
  • What is Social Media?
  • What is Facebook?
  • What is Twitter?

Module 4

  • The Dominance of Facebook
  • Mobile Technologies
  • Who Uses Social Media?
  • Implications of Social Media – The Communications Shift

Module 5

  • Developing Social Media for Public Participation
  • Why are we doing this?
  • What are we expecting from participants?
  • Who is going to manage this?
  • How do we get people to use it?
  • What do we say?
  • When do we say it?
  • How do we measure our impact?

Module 6

  • Determining the Need for Research
  • Research Goals and Objectives
  • Data Collection
  • Literature Review

Module 7

  • Key Informant Interviews
  • Identifying Key Informants
  • Contact with Key Informants
  • Semi-Structured Interviews
  • Interview Guideline for Municipal Key Informants
  • Interview Guideline for Non-Municipal Key Informants
  • Case Studies
  • Data Analysis
  • Creating Recommendations

Module 8

  • Interview Responses
  • Case Studies
    • City of London Skateboarding Facebook Page
      • Initial Observations
      • Purpose of Site – Introduction and Code of Conduct
      • Interaction Observations
      • Medway Skate Park
      • Byron Skate Park
      • General Observations

Module 9

  • Case studies
    • Mid-Centretown Ottawa – Community Plan Blog
      • Initial Observations
      • Purpose of Site – Introduction and Code of Conduct
      • Interaction Observations
      • General Observations

Module 10

  • Conclusions
    • Current Use of Social Media by Selected Municipalities
    • Barriers
    • Benefits
    • Best Practices
    • Evaluation and Knowledge Transfer
    • Creating a Guide to Social Media

Module 11

  • Limitations
  • Limitations of Social Media
  • Availability of Information
  • Key Informants
  • Case Studies
  • Personal Limitations
  • Suggestions for Future Research
  • Implications for Landscape Architects, Planners, and Consultants

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Course Administration Details:

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

TAILOR-MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on:

Kenya : Tel: +254 715 077 817 or  Email: [email protected] 

Rwanda: Tel: +250 789 621 067 or Email: [email protected]  

PAYMENT

Payment should be transferred to IRES account through bank on or before the start date 

 


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# Job Title Organisation Country
1 DIRECTOR, PUBLIC AFFAIRS KISUMU COUNTY GOVERNMENT Kenya
2 DIRECTOR, PUBLIC AFFAIRS KISUMU COUNTY GOVERNMENT Kenya
3 United Nations Assistance Mission In Somalia Somalia
4 DIRECTOR, PUBLIC AFFAIRS KISUMU COUNTY GOVERNMENT Kenya

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