INTRODUCTION
This ten-day Applied Social Media Programme for Public Sector course covers strategic concepts and high-level skills, boosting business and reputation online. You will learn innovative content-driven strategies for multiple platforms.
DURATION
10 Days
Course Level:
LEARNING OBJECTIVE
- Apply the principles and mechanisms of online PR and communications to create an online communication strategy for your organization
- Engage stakeholders and execute powerful campaigns on Facebook, the dominant online social media platform
- Create and manage a YouTube channel as a hub for video blogging, podcasting and multimedia outreach
- Optimize your online output for discovery in Google searches using the science of Search Engine Optimization (SEO)
- Use Twitter and micro-blogging for intelligence, outreach, engagement and crisis communication
- Focus on what problems you can use social media to solve and what value this can create for your organization.
- Identify where your current strategy may have weaknesses, why these might have occurred, and how to fix them
- Understand the framework you need to have in place to ensure that social media creates measurable value for your organisation
- Predict how the online space will evolve and what new types of tools and approaches are starting to emerge
- Ensure that social media is a function that becomes integrated into your organisation, rather than sits in a silo
- Anticipate and manage any risks associated with using social media
TOPICS TO BE COVERED
Module 1: Social Media Strategy
This module is a practical guide to evaluating your social media world and crafting a strategy to engage in communication through online channels.
- Adopt best practice based on case studies of highly successful approaches to online communication
- Create an online communication strategy for your organization
- Design systems and processes to guide and enable your organization to engage in online social media
Module 2: Social Media Management
This module covers how to engage strategically with your stakeholders on the key social media platforms.
- Social media communications landscape
- Participatory PR
- Strategic implications and case studies
- Step-by-step guide to creating an online communication strategy
- Integrating online communication with business
Module 3: Social Media Engagement
This module covers how to engage strategically with your stakeholders on the key social media platforms.
- Mapping your online world: identifying the platforms and influencers that matter to you
- Systems, policies and processes, resources
- Defining social media roles and responsibilities
- Creating your own social media policy
- Reputational risk assessment
Module 4-5: Social Media Skills for Communications and PR
This two-day module covers how to elevate social media skills engagement to a strategic level that boosts reputation measurably.
- New social media channels
- Social media integration: aligning online and offline strategies
- Content creation for social media
- Managing social media teams
Module 6-7: Creating Video for Corporate Communications and the Web
This two-day module covers how to create video content in-house, including storyboarding, scripting, shooting, editing and sharing high-standard content in social media
- Video planning
- Getting the best out of people on camera
- Practical video production workshop
- Video editing and post-production
- Online video sharing
Module 8: Content and Search Optimization
This module covers how to shape perceptions and conversations using monitoring, search and content strategies.
- Search engine optimization (SEO)
- Link and keyword strategies
- Optimizing news releases and website content for social media and search
- Content strategies
Module 9: Online Thought Leadership and Influencer Engagement
This one-day module covers two key dimensions: how to become an influencer by creating and sharing profound content; and how to partner effectively with existing influencers.
- The Thought Leader in You
- The World of Online Influence
- Building your Own Influence Online
- Engaging Effectively with Online Influencers
Module 10 : Crisis Management in Social Media
This module covers the preparation and deployment of online communication strategies to defend and repair your reputation in online social media in the event of a crisis.
- Identifying platforms and approaches for online intervention and engagement
- Using Facebook, Twitter, YouTube and Google in a crisis
- Creating strategies, policies and systems enabling rapid decision-making and engagement
- Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
- Messaging and positioning for online crisis communication
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
Register NowCustomized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
Do you need more information on our courses? Talk to us.