Applied Social Media Programme for Public Sector Course


Course Cover

Register for this course

We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.


June 2024

Code Date Duration Location Fee Action
ASM01 17 Jun 2024 - 28 Jun 2024 10 days Nakuru, Kenya KES 166,000 | $2,200 Register
ASM01 24 Jun 2024 - 5 Jul 2024 10 days Nairobi, Kenya KES 159,000 | $2,200 Register
ASM01 17 Jun 2024 - 28 Jun 2024 10 days Kampala, Uganda $3,300 Register
ASM01 17 Jun 2024 - 28 Jun 2024 10 days Accra, Ghana $4,400 Register
ASM01 24 Jun 2024 - 5 Jul 2024 10 days Johannesburg, South Africa $4,400 Register
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

Date
Duration
Location
Fee
Action
17 Jun - 28 Jun 2024
10 days
Nakuru
KES 166,000 $2,200
24 Jun - 5 Jul 2024
10 days
Nairobi
KES 159,000 $2,200
17 Jun - 28 Jun 2024
10 days
Kampala
$3,300
17 Jun - 28 Jun 2024
10 days
Accra
$4,400
24 Jun - 5 Jul 2024
10 days
Johannesburg
$4,400
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


INTRODUCTION

This ten-day Applied Social Media Programme for  Public Sector course covers strategic concepts and high-level skills, boosting business and reputation online.  You will learn innovative content-driven strategies for multiple platforms.

DURATION

10 Days


Course Level:

LEARNING OBJECTIVE

  • Apply the principles and mechanisms of online PR and communications to create an online communication strategy for your organization
  • Engage stakeholders and execute powerful campaigns on Facebook, the dominant online social media platform
  • Create and manage a YouTube channel as a hub for video blogging, podcasting and multimedia outreach
  • Optimize your online output for discovery in Google searches using the science of Search Engine Optimization (SEO)
  • Use Twitter and micro-blogging for intelligence, outreach, engagement and crisis communication
  • Focus on what problems you can use social media to solve and what value this can create for your organization.
  • Identify where your current strategy may have weaknesses, why these might have occurred, and how to fix them
  • Understand the framework you need to have in place to ensure that social media creates measurable value for your organisation
  • Predict how the online space will evolve and what new types of tools and approaches are starting to emerge
  • Ensure that social media is a function that becomes integrated into your organisation, rather than sits in a silo
  • Anticipate and manage any risks associated with using social media

TOPICS TO BE COVERED

 Module 1: Social Media Strategy

This module is a practical guide to evaluating your social media world and crafting a strategy to engage in communication through online channels.

  • Adopt best practice based on case studies of highly successful approaches to online communication
  • Create an online communication strategy for your organization
  • Design systems and processes to guide and enable your organization to engage in online social media

Module 2: Social Media Management

This module covers how to engage strategically with your stakeholders on the key social media platforms.

  • Social media communications landscape
  • Participatory PR
  • Strategic implications and case studies
  • Step-by-step guide to creating an online communication strategy
  • Integrating online communication with business

Module 3: Social Media Engagement

This module covers how to engage strategically with your stakeholders on the key social media platforms.

  • Mapping your online world: identifying the platforms and influencers that matter to you
  • Systems, policies and processes, resources
  • Defining social media roles and responsibilities
  • Creating your own social media policy
  • Reputational risk assessment

Module 4-5: Social Media Skills for Communications and PR

This two-day module covers how to elevate social media skills engagement to a strategic level that boosts reputation measurably.

  • New social media channels
  • Social media integration: aligning online and offline strategies
  • Content creation for social media
  • Managing social media teams

 Module 6-7: Creating Video for Corporate Communications and the Web

This two-day module covers how to create video content in-house, including storyboarding, scripting, shooting, editing and sharing high-standard content in social media

  • Video planning
  • Getting the best out of people on camera
  • Practical video production workshop
  • Video editing and post-production
  • Online video sharing

Module 8: Content and Search Optimization

This module covers how to shape perceptions and conversations using monitoring, search and content strategies.

  • Search engine optimization (SEO)
  • Link and keyword strategies
  • Optimizing news releases and website content for social media and search
  • Content strategies

 Module 9: Online Thought Leadership and Influencer Engagement

This one-day module covers two key dimensions: how to become an influencer by creating and sharing profound content; and how to partner effectively with existing influencers.

  • The Thought Leader in You
  • The World of Online Influence
  • Building your Own Influence Online
  • Engaging Effectively with Online Influencers

Module 10 : Crisis Management in Social Media

This module covers the preparation and deployment of online communication strategies to defend and repair your reputation in online social media in the event of a crisis.

  • Identifying platforms and approaches for online intervention and engagement
  • Using Facebook, Twitter, YouTube and Google in a crisis
  • Creating strategies, policies and systems enabling rapid decision-making and engagement
  • Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
  • Messaging and positioning for online crisis communication

 


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Course Administration Details:

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

 

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

TAILOR-MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on:

Kenya : Tel: +254 715 077 817 or  Email: [email protected] 

Rwanda: Tel: +250 789 621 067 or Email: [email protected]  

PAYMENT

Payment should be transferred to IRES account through bank on or before the start date 

 


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# Job Title Organisation Country
1 Personal Assistant & Manager Marketing and Communication Kenyatta National Hospital Kenya

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