INTRODUCTION

Social media not only provides marketers with a means of communicating with their customers but also a way to better understand their customers. This course will help you learn how to create your own Google ad account. It will also help you with keyword research the most searched keywords. Skills you need to track and optimize the keywords to rank top in Google organic search. The course will also give you an insight into the most searched keywords and how they affect your campaigns. This course will also help marketing managers make better decisions when planning their advertising budgets.

DURATION

5 Days

COURSE LEVEL: Intermediate

WHO SHOULD ATTEND?

• Marketers who want to better manage their Google Ads budgets & vendors
• People who want a career advancement in Digital Marketing
• Someone in need of demand skills
• Entrepreneurs that want to be more visible online in their advertising.

 TOPICS TO BE COVERED

• Grow Your Business with Google Ads
• Explore the Value of Google Search
• Understand the Google Ads Auction
• Use of different keyword tools like keyword planner and others.
• Deliver the Right Message with Text Ads
• Make Ads Relevant with Search Ad Extensions
• Increase Efficiency with Automated Bidding
• Reach Valued Customers with Search Audiences
• Boost Performance with Optimization Score
• Increase Conversions with Performance Planner

Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR-MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training center or at a convenient location.

For further inquiries, please contact us on:

Kenya : Tel: +254 715 077 817 or  Email: [email protected] 

Rwanda: Tel: +250 789 621 067 or Email: [email protected]  

PAYMENT

Payment should be transferred to IRES account through bank on or before start date 

DOWNLOADABLE DOCUMENTS: