INTRODUCTION
Social media not only provides marketers with a means of communicating with their customers but also a way to better understand their customers. This course will help you learn how to create your own Google ad account. It will also help you with keyword research the most searched keywords. Skills you need to track and optimize the keywords to rank top in Google organic search. The course will also give you an insight into the most searched keywords and how they affect your campaigns. This course will also help marketing managers make better decisions when planning their advertising budgets.
DURATION
5 Days
Course Level:
WHO SHOULD ATTEND?
- Marketers who want to better manage their Google Ads budgets & vendors
- People who want a career advancement in Digital Marketing
- Someone in need of demand skills
- Entrepreneurs that want to be more visible online in their advertising.
TOPICS TO BE COVERED
- Grow Your Business with Google Ads
- Explore the Value of Google Search
- Understand the Google Ads Auction
- Use of different keyword tools like keyword planner and others.
- Deliver the Right Message with Text Ads
- Make Ads Relevant with Search Ad Extensions
- Increase Efficiency with Automated Bidding
- Reach Valued Customers with Search Audiences
- Boost Performance with Optimization Score
- Increase Conversions with Performance Planner
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
Register NowCustomized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
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