Course Overview
This hands-on course provides expert-level training on using SEMrush and Ahrefs for deep keyword research. Participants will learn to move beyond volume metrics to uncover strategic opportunities based on intent, difficulty, and potential ROI.
Course Duration
5 Days
Target Audience
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SEO Specialists and Analysts
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Content Strategists and Planners
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PPC Specialists
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Entrepreneurs and marketers focused on organic growth
Personal Impact
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Achieve mastery of the industry's leading keyword research tools
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Learn to identify high-intent, commercial-grade keywords
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Develop skills to build a comprehensive keyword universe
Organizational Impact
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Unlock new, profitable organic growth opportunities
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Align content and SEO strategy with actual user search behavior
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Maximize ROI by focusing efforts on the most valuable keywords
Course Outline
Course Objectives
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Navigate and leverage the full suite of features in SEMrush and Ahrefs
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Classify keywords by search intent (Informational, Commercial, Transactional)
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Calculate keyword difficulty and opportunity scores accurately
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Discover long-tail and question-based keywords
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Map keywords to the buyer's journey and content assets
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Build a shared keyword database for organizational use
Course Modules
Course Outline
Module 1: Tool Mastery: SEMrush & Ahrefs Deep Dive
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Interface overview, key reports, and feature comparison
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Setting up projects and tracking lists
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Case Study: How a tool-agnostic approach reveals the fullest picture
Module 2: Intent Classification & Keyword Mapping
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Classifying keywords by user intent (Informational, Commercial, Transactional, Navigational)
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Mapping keywords to content and landing pages
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Real-Life Project: Build a keyword map for a new product launch
Module 3: Keyword Difficulty & Opportunity Analysis
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Interpreting KD scores and SERP analysis
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Estimating traffic potential and ROI for keyword groups
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Case Study: Prioritizing a keyword list based on opportunity vs. resources
Module 4: Long-Tail & Question-Based Keyword Discovery
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Using "People also ask," related searches, and forum mining
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Strategies for dominating long-tail search traffic
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Real-Life Project: Find 50 question-based keywords for a blog topic
Module 5: Building a Keyword Universe & Forecasting Traffic
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Creating a centralized, living keyword database
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Forecasting organic traffic potential from a keyword list
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Case Study: How accurate keyword forecasting secured a 6-figure SEO budget
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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