Course Overview:
This course focuses on leveraging emerging technology platforms to automate marketing workflows, optimize campaign execution, and drive engagement. Participants will gain hands-on experience with automation tools and integration strategies.
Duration: 10 Days
Target Audience:
- Marketing operations managers
- Digital campaign managers
- CRM specialists
- Marketing technologists
Organizational Impact:
- Increased efficiency in campaign execution
- Reduced manual workload
- Improved lead nurturing and conversion
- Data-driven insights from automated processes
Personal Impact:
- Expertise in marketing automation platforms
- Skills to design automated workflows
- Ability to optimize campaigns efficiently
- Competitive advantage in marketing technology
Course Outline
Course Objectives:
- Understand marketing automation concepts
- Implement automated campaigns
- Integrate emerging tech platforms into workflows
- Measure automation effectiveness
- Optimize marketing performance
Course Modules
Course Modules:
Module 1: Introduction to Marketing Automation
- Overview of marketing automation
- Key benefits for organizations
- Emerging platforms overview
- Case Study: Implementing automation in a retail campaign
Module 2: Workflow Design & Campaign Mapping
- Designing automated customer journeys
- Mapping multi-channel campaigns
- Trigger-based interactions
- Case Study: Automated onboarding workflow
Module 3: Email & CRM Automation
- Integrating email campaigns with CRM
- Lead scoring and nurturing
- Personalization strategies
- Case Study: Automated email drip campaign
Module 4: Social Media Automation
- Scheduling and posting tools
- Monitoring engagement and sentiment
- Chatbot integration
- Case Study: Automated social media campaign
Module 5: Analytics & Performance Measurement
- KPI selection for automated campaigns
- Dashboards and reporting
- Continuous optimization
- Case Study: Measuring automation ROI
Module 6: AI Integration in Automation
- AI-powered personalization
- Predictive analytics in campaigns
- Automation intelligence
- Case Study: AI-driven marketing workflow
Module 7: Multi-Channel Marketing Automation
- Integration across web, email, social, and mobile
- Consistency and brand messaging
- Campaign orchestration
- Case Study: Multi-channel automation implementation
Module 8: Customer Data Management
- Centralizing customer data
- Segmentation for automation
- Ensuring data quality
- Case Study: Optimizing automation with clean data
Module 9: Security and Compliance in Automation
- Data privacy considerations
- Compliance with regulations
- Secure automation practices
- Case Study: GDPR-compliant automation workflow
Module 10: Future of Marketing Automation
- Emerging trends in AI and automation
- Predictive and proactive automation
- Preparing for next-generation platforms
- Case Study: Automation roadmap for the future
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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