Course Overview:
This course explores the use of Augmented Reality (AR), Virtual Reality (VR), and metaverse technologies in marketing. Participants will learn to create immersive experiences that engage customers and strengthen brand presence in digital environments.
Duration: 5 Days
Target Audience:
- Digital marketing managers
- Brand managers
- Experiential marketers
- Product marketers
Organizational Impact:
- Enhanced customer engagement through immersive experiences
- Innovative brand differentiation
- Increased experiential campaign ROI
- Expanded digital marketing channels
Personal Impact:
- Skills in AR/VR campaign design
- Ability to create immersive marketing strategies
- Competitive edge in emerging marketing tech
- Improved creativity and technical understanding
Course Level:
Course Objectives:
- Understand AR, VR, and metaverse marketing principles
- Design immersive digital experiences
- Implement AR/VR marketing campaigns
- Measure campaign effectiveness
- Integrate emerging technologies into brand strategy
Course Modules:
Module 1: Introduction to AR/VR Marketing
- Overview of AR, VR, and metaverse
- Current marketing trends
- Technology requirements and platforms
- Case Study: AR experience for a retail brand
Module 2: Designing Immersive Experiences
- Principles of immersive storytelling
- 3D modeling and interactive elements
- User experience considerations
- Case Study: Virtual showroom experience
Module 3: AR/VR Campaign Implementation
- Tools for AR/VR content creation
- Integration with digital campaigns
- Multichannel AR/VR strategies
- Case Study: Launching a VR product demo
Module 4: Measurement & Analytics
- Tracking engagement in AR/VR
- Campaign performance metrics
- Data-driven optimization
- Case Study: Analytics for a metaverse marketing event
Module 5: Future Trends in Immersive Marketing
- Emerging AR/VR platforms
- Integration with AI and IoT
- Preparing for metaverse marketing growth
- Case Study: AR/VR pilot project for a brand
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
Register NowCustomized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
Do you need more information on our courses? Talk to us.
