Course Overview
This practical course focuses on the end-to-end process of creating and managing powerful marketing campaigns that integrate online and offline channels for maximum impact. Participants will learn briefing, creative development, channel planning, and real-time optimization.
Course Duration
5 Days
Target Audience
-
Campaign Managers and Marketing Coordinators
-
Brand Managers and Digital Marketing Executives
-
Agency Staff and Account Managers
-
Content Strategists
Personal Impact
-
Build skills to confidently plan, execute, and measure complex marketing campaigns
-
Learn to manage budgets and timelines effectively
-
Develop capabilities for real-time campaign optimization
Organizational Impact
-
Ensure campaign consistency and improve cross-functional teamwork
-
Achieve higher ROI through disciplined planning and integrated execution
-
Create scalable processes for campaign management
Course Outline
Course Objectives
-
Write a comprehensive creative brief and campaign plan
-
Develop a campaign concept and messaging framework
-
Select and integrate online/offline channels for a campaign
-
Create project timelines, budgets, and asset lists
-
Set up campaign tracking and measurement dashboards
-
Learn to optimize campaigns in flight and conduct post-campaign analysis
Course Modules
Course Outline
Module 1: The Campaign Planning Framework & The Creative Brief
-
Campaign planning methodologies
-
Creative brief development and stakeholder alignment
-
Case Study: Deconstructing the "Share a Coke" campaign brief and concept
Module 2: Concept Development & Messaging Architecture
-
Creative concept development techniques
-
Messaging framework architecture
-
Real-Life Project: Develop a creative brief and a core campaign concept
Module 3: Channel Planning & Budget Allocation
-
Channel selection and integration strategies
-
Budget planning and allocation techniques
-
Case Study: Analyzing the integrated channel mix of a successful Apple launch event
Module 4: Project Management & Asset Production
-
Campaign timeline development and management
-
Asset production and quality control
-
Real-Life Project: Build a project timeline, budget, and asset list
Module 5: Launch, Real-Time Optimization & Post-Campaign Analysis
-
Campaign launch execution
-
Real-time optimization techniques
-
Case Study: Workshop on using analytics data for real-time optimizations
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
Register NowCustomized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
Customize AttendanceDo you need more information on our courses? Talk to us.
