Sub-category - Indepth Research Institute (IRES)

Strategic Brand Management Course


Course Cover

Register for this course

We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

November 2024

Date Duration Location Fee Action
18 Nov - 22 Nov 5 days Nairobi KES 60,000 | $ 699 Register

December 2024

Date Duration Location Fee Action
16 Dec - 20 Dec 5 days Nairobi KES 60,000 | $ 699 Register

INTRODUCTION

This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies

We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

DURATION

5 Days

WHO SHOULD ATTEND

This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.


Course Level:

COURSE OBJECTIVES

  • Develop a framework to identify and establish brand positioning and values to build customer-based brand equity
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalizing and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

TOPICS TO BE COVERED

Module 1: How to identify and establish brand positioning and values

Module 2: How to plan and implement brand marketing programs

Module 3: How to evaluate a brand equity management system

Module 4: How to design strategies that retain existing brand resonance

Module 5: Discover why brand identity matters, and how to organize the brand team

Module 6: How to define the brand vision and mission

Module 7: How to get to know your audience

Module 8: Master how to communicate the brand and develop a strong visual


Related Courses


Course Administration Details:

METHODOLOGY

The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

TAILOR-MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:

PAYMENT

Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]

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Who else has taken this course?


# Job Title Organisation Country
1 Mhasibu Housing Company Limited Kenya
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