Social media advocacy means leveraging the social networks of the people who like you and/or are invested in your continued success: your customers and employees. For many companies, these two groups are their biggest untapped resources as well as their biggest fans.
By turning as many of these people as possible into brand advocates—people who proactively talk up and advocate for your company to their own networks—you can extend your reach and generate greater brand affinity.
WHY YOU SHOULD ATTEND THIS COURSE
Organisations and brands marketing on social media would have developed a sizeable community at some point. As advertising messages become less effective to these communities as consumers become wary, brands and organisations need to leverage on their consumers' 'love' on social media to support key brand messages with more credibility. Unlike sponsored influencers or celebrities, these everyday consumers have much more significant social credibility. They can influence other consumers' perceptions and possibly even defend the brands in times of social media crisis. So is there a systematic way to develop social media advocacy?
This course offers a strategic framework on developing a social media advocacy program. The key principles presented in the framework can be customised to the needs of any brand or organisation for deployment. Through a combination of presentation and case studies, it will arm attendees with the right mindset and understanding to plan, deploy and sustain an effective social media advocacy program.
Note: Participants are required to bring laptop/tablet for hands on exercises.
WHO SHOULD ATTEND?
Business owners, Company executives, Brand owners, Corporate Communications and Marketing professionals.
Have a sound understanding of the general principles of digital advertising.
Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
Understand how to integrate digital into the overall marketing mix.
Understand the methods and metrics of analysing digital campaigns.
Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organisations marketing offering.
Introduction to Digital Marketing
Assessing the Channels & Technologies
Demographics of Your Customer
The Digital Marketing Toolbox
Internet Campaign and Media Strategy
Creative Strategy: Case Studies
Designing for the User Experience
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.
The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
Accommodation is arranged upon request. For reservations contact the Training Officer.
IRES has a firm belief that every organization has a unique purpose only they can fulfil in this world. We work with you in organizing your resources to exploit opportunities so that you can fulfil your purpose and realize full potential.