INTRODUCTION

This course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization. This Google Analytics course includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools by using them.

DURATION

5 Days

WHO SHOULD ATTEND?

The course is crucial  for marketing professionals, sales professionals, and business managers, web designers and web developers who need to understand how to use Google Analytics tools to gather and act on information about web visitors, content, and digital marketing activities.

COURSE LEVEL: Intermediate

The course will assist participants to:

• Understand web analytic essentials.
• Learn how you to use web analytics data to gain actionable information.
• Discover Google Analytics key features.
• Learn to create Google Analytics profiles.
• Find out how to generate Google Analytics reports.
• Learn to understand and analyze Google Analytics reports and data.
• Discover best practices for using Google Analytics based upon your line of business.
• Learn to create goals in Google Analytics.

TOPICS TO BE COVERED:

• Google Analytics overview.
• Web analytics essentials.
• Using web analytics data to gain actionable information.
• Various methods and processes based upon your line of business.
• Basics of Google Analytics tools and functionality.
• Google Analytics key features.
• Creating a Google Analytics account.
• Creating Google Analytics profiles.
• Editing Google Analytics profiles.
• Generating Google Analytics reports.
• Creating custom Google Analytics reports.
• Understanding and analyzing Google Analytics reports and data.
• Filtering data using Google Analytics.
• Best practices for using Google Analytics based upon your line of business.
• Creating goals in Google Analytics.
• Integrating Google Analytics with other Google tools for managing your website data.

Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on :

Kenya : Tel: +254 715 077 817 or  Email: [email protected] 

Rwanda: Tel: +250 789 621 067 or Email: [email protected]  

PAYMENT

Payment should be transferred to IRES account through bank on or before the start date 

DOWNLOADABLE DOCUMENTS: