INTRODUCTION
This course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization. This Google Analytics course includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools by using them.
DURATION
5 Days
WHO SHOULD ATTEND?
The course is crucial for marketing professionals, sales professionals, and business managers, web designers and web developers who need to understand how to use Google Analytics tools to gather and act on information about web visitors, content, and digital marketing activities.
Course Level:
The course will assist participants to:
- Understand web analytic essentials.
- Learn how you to use web analytics data to gain actionable information.
- Discover Google Analytics key features.
- Learn to create Google Analytics profiles.
- Find out how to generate Google Analytics reports.
- Learn to understand and analyze Google Analytics reports and data.
- Discover best practices for using Google Analytics based upon your line of business.
- Learn to create goals in Google Analytics.
TOPICS TO BE COVERED:
- Google Analytics overview.
- Web analytics essentials.
- Using web analytics data to gain actionable information.
- Various methods and processes based upon your line of business.
- Basics of Google Analytics tools and functionality.
- Google Analytics key features.
- Creating a Google Analytics account.
- Creating Google Analytics profiles.
- Editing Google Analytics profiles.
- Generating Google Analytics reports.
- Creating custom Google Analytics reports.
- Understanding and analyzing Google Analytics reports and data.
- Filtering data using Google Analytics.
- Best practices for using Google Analytics based upon your line of business.
- Creating goals in Google Analytics.
- Integrating Google Analytics with other Google tools for managing your website data.
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
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