The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media. Most digital marketing disciplines are covered (search, display, programmatic trading, mobile, social, etc.) to give participants a great overview of all things digital.
WHO WILL BENEFIT?
Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of digital marketing and how to harness its power.
|IDM01||4 Dec 2023 - 8 Dec 2023||5 days||Kigali, Rwanda||USD 1,100||Register|
|IDM01||9 Oct 2023 - 13 Oct 2023||5 days||Mombasa, Kenya||KES 75,000 | USD 1,100||Register|
|IDM01||13 Nov 2023 - 17 Nov 2023||5 days||Mombasa, Kenya||KES 75,000 | USD 1,100||Register|
|IDM01||11 Dec 2023 - 15 Dec 2023||5 days||Mombasa, Kenya||KES 75,000 | USD 1,100||Register|
|IDM01||23 Oct 2023 - 27 Oct 2023||5 days||Nakuru, Kenya||KES 75,000 | USD 1,100||Register|
|IDM01||27 Nov 2023 - 1 Dec 2023||5 days||Nakuru, Kenya||KES 75,000 | USD 1,100||Register|
|IDM01||18 Dec 2023 - 22 Dec 2023||5 days||Nakuru, Kenya||KES 75,000 | USD 1,100||Register|
|IDM01||16 Oct 2023 - 20 Oct 2023||5 days||Kisumu, Kenya||KES 75,000 | USD 1,100||Register|
|IDM01||20 Nov 2023 - 24 Nov 2023||5 days||Kisumu, Kenya||KES 75,000 | USD 1,100||Register|
|IDM01||18 Dec 2023 - 22 Dec 2023||5 days||Kisumu, Kenya||KES 75,000 | USD 1,100||Register|
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WHY YOU SHOULD ATTEND THIS COURSE
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, email marketing, display advertising, mobile, resources and the cost of infrastructure.
We explore the trends around regions, what the impact these trends are on consumers, measuring and analyzing ROI, media planning, creatives that work, industry best practices and standards as well as new and innovative uses of the technology in digital advertising.
The course also addresses the issues and challenges facing agencies and marketers in adapting their organization to the new digital landscape. Presented from a marketing practitioner's perspective – digital marketing is now easily understood.
Note: Participants are required to bring laptop/tablet for hands on exercises.
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.
The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
Accommodation is arranged upon request. For reservations contact the Training Officer.
Mob: +254 715 077 817
Tel: 020 211 3814
This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training center or at a convenient location.
For further inquiries, please contact us on :
Kenya : Tel: +254 715 077 817 or Email: [email protected]
Rwanda: Tel: +250 789 621 067 or Email: [email protected]
Payment should be transferred to IRES account through bank on or before the start date
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