Integrated Digital Marketing Strategies Course


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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.


July 2024

Code Date Duration Location Fee Action
IDM01 22 Jul 2024 - 26 Jul 2024 5 days Pretoria, South Africa $2,400 Register
IDM01 29 Jul 2024 - 2 Aug 2024 5 days Nairobi, Kenya KES 83,000 | $1,100 Register
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July 2024

Code Date Duration Mode Fee Action
IDM01 22 Jul 2024 - 26 Jul 2024 5 days Half-day KES 60,000 | USD 699 Register
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July 2024

Date
Duration
Location
Fee
Action
22 Jul - 26 Jul
5 days
Pretoria
- | $2,400
29 Jul - 2 Aug
5 days
Nairobi
KES 83,000 | $1,100
I Want To See More Dates...

July 2024

Date
Duration
Mode
Fee
Action
22 Jul - 26 Jul
5 days
Half-day
KES 60,000 | $ 699
I Want To See More Dates...

INTRODUCTION
The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media.  Most digital marketing disciplines are covered (search, display, programmatic trading, mobile, social, etc.) to give participants a great overview of all things digital.

WHO WILL BENEFIT?

Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of digital marketing and how to harness its power.

 DURATION

5 days


Course Level:

WHY YOU SHOULD ATTEND THIS COURSE

This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, email marketing, display advertising, mobile, resources and the cost of infrastructure.

We explore the trends around regions, what the impact these trends are on consumers, measuring and analyzing ROI, media planning, creatives that work, industry best practices and standards as well as new and innovative uses of the technology in digital advertising.

The course also addresses the issues and challenges facing agencies and marketers in adapting their organization to the new digital landscape. Presented from a marketing practitioner's perspective – digital marketing is now easily understood.

Note: Participants are required to bring laptop/tablet for hands on exercises.


COURSE OUTLINE

  • Introduction to Digital Marketing.
  • Assessing the Channels & Technologies.
  • Demographics of Your Customer.
  • The Digital Marketing Toolbox.
  • Internet Campaign and Media Strategy.
  • Creative Strategy: Case Studies.
  • Designing for the User Experience.
  • Campaign Brief.

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Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training center or at a convenient location.

For further inquiries, please contact us on :

Kenya : Tel: +254 715 077 817 or  Email: [email protected] 

Rwanda: Tel: +250 789 621 067 or Email: [email protected]  

PAYMENT

Payment should be transferred to IRES account through bank on or before the start date 

 


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