INTRODUCTION
The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media. Most digital marketing disciplines are covered (search, display, programmatic trading, mobile, social, etc.) to give participants a great overview of all things digital.
WHO WILL BENEFIT?
Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of digital marketing and how to harness its power.
DURATION
5 days
WHY YOU SHOULD ATTEND THIS COURSE
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, email marketing, display advertising, mobile, resources and the cost of infrastructure.
We explore the trends around regions, what the impact these trends are on consumers, measuring and analyzing ROI, media planning, creatives that work, industry best practices and standards as well as new and innovative uses of the technology in digital advertising.
The course also addresses the issues and challenges facing agencies and marketers in adapting their organization to the new digital landscape. Presented from a marketing practitioner's perspective – digital marketing is now easily understood.
Note: Participants are required to bring laptop/tablet for hands on exercises.
COURSE OUTLINE
We are proud to offer this course in a variety of training formats to suit your needs.
Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.
Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.
Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.