INTRODUCTION
The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media. Most digital marketing disciplines are covered (search, display, programmatic trading, mobile, social, etc.) to give participants a great overview of all things digital.
WHO WILL BENEFIT?
Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of digital marketing and how to harness its power.
DURATION
5 days
Course Level:
WHY YOU SHOULD ATTEND THIS COURSE
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, email marketing, display advertising, mobile, resources and the cost of infrastructure.
We explore the trends around regions, what the impact these trends are on consumers, measuring and analyzing ROI, media planning, creatives that work, industry best practices and standards as well as new and innovative uses of the technology in digital advertising.
The course also addresses the issues and challenges facing agencies and marketers in adapting their organization to the new digital landscape. Presented from a marketing practitioner's perspective – digital marketing is now easily understood.
Note: Participants are required to bring laptop/tablet for hands on exercises.
COURSE OUTLINE
- Introduction to Digital Marketing.
- Assessing the Channels & Technologies.
- Demographics of Your Customer.
- The Digital Marketing Toolbox.
- Internet Campaign and Media Strategy.
- Creative Strategy: Case Studies.
- Designing for the User Experience.
- Campaign Brief.
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
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