Course Overview:
This course focuses on data-driven decision-making in e-commerce. Participants learn to collect, analyze, and interpret performance data to optimize sales, marketing, and customer experience.
Duration: 10 Days
Target Audience:
- E-commerce analysts
- Digital marketers
- Business owners
- Data-driven decision-makers
Organizational Impact:
- Informed business decisions based on data
- Improved campaign ROI
- Optimized operational efficiency
- Enhanced customer experience
Personal Impact:
- Mastery of e-commerce analytics tools
- Ability to interpret and act on data
- Strengthened analytical and strategic skills
- Career growth in e-commerce and analytics
Course Outline
Course Objectives:
- Understand key e-commerce metrics
- Use analytics tools effectively
- Track performance across channels
- Optimize campaigns using insights
- Drive sales through data-driven decisions
Course Modules
Course Modules:
Module 1: Introduction to E-commerce Analytics
- Importance of data in e-commerce
- Key performance metrics
- Data collection methods
- Overview of analytics tools
- Case Study: Implementing an analytics dashboard for a store
Module 2: Website Traffic Analysis
- Tracking visitor behavior
- Sources of traffic and attribution
- Analyzing user engagement
- Identifying conversion bottlenecks
- Case Study: Improving website traffic quality
Module 3: Sales and Revenue Analytics
- Tracking revenue by channel/product
- Analyzing sales trends
- Customer segmentation analysis
- Profitability assessment
- Case Study: Optimizing sales strategy based on revenue insights
Module 4: Conversion Rate Optimization Analytics
- Monitoring conversion rates
- Funnel analysis
- Identifying friction points
- Using data to drive design changes
- Case Study: Increasing conversion rates using analytics
Module 5: Marketing Performance Tracking
- ROI measurement
- Campaign tracking across channels
- Attribution modeling
- Optimization strategies
- Case Study: Analyzing a multi-channel marketing campaign
Module 6: Customer Behavior Analytics
- Segmenting customer behaviors
- Lifetime value calculation
- Churn analysis
- Predictive analytics for retention
- Case Study: Using customer behavior data to improve retention
Module 7: Product Performance Analysis
- Sales by SKU and category
- Inventory performance monitoring
- Product profitability analysis
- Recommendations for portfolio optimization
- Case Study: Improving product mix based on analytics
Module 8: Reporting and Dashboards
- Building interactive dashboards
- KPI visualization techniques
- Reporting automation
- Sharing insights with stakeholders
- Case Study: Creating a comprehensive performance report
Module 9: Data-Driven Decision Making
- Turning insights into action
- Prioritizing opportunities based on data
- Experimentation and testing
- Decision frameworks for e-commerce
- Case Study: Using analytics to guide strategic decisions
Module 10: Continuous Optimization
- Iterative improvement using analytics
- Benchmarking and trend analysis
- Implementing feedback loops
- Scaling data-driven practices
- Case Study: Continuous optimization of a high-volume online store
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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