Course Overview:
This course equips professionals with the practical skills to leverage LinkedIn for marketing, lead generation, and social selling. Participants will master LinkedIn Sales Navigator, LinkedIn Campaign Manager, content creation, analytics, and AI tools to identify decision-makers, nurture relationships, and convert connections into revenue.
Through real-world projects, participants will build a complete LinkedIn strategy — from personal branding to advanced targeting and campaign measurement.
Course Duration:
10 Days
Target Audience:
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Sales & Business Development Executives
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Key Account Managers
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Marketing & Brand Professionals
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Entrepreneurs and Consultants
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Professionals seeking to generate B2B leads via LinkedIn
Personal Impact:
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Build a powerful LinkedIn personal brand.
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Master LinkedIn Sales Navigator for precision targeting.
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Learn to design engaging content that attracts and converts.
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Gain confidence in using analytics to measure ROI.
Organizational Impact:
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Stronger B2B lead generation pipeline.
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Increased brand visibility and authority on LinkedIn.
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Better alignment of marketing and sales teams via LinkedIn tools.
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Improved client acquisition and retention strategies.
Course Level:
Course Objectives:
By the end of this course, participants will be able to:
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Optimize LinkedIn profiles for personal and corporate branding.
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Use LinkedIn Sales Navigator to target and engage prospects.
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Design and run LinkedIn ad campaigns using Campaign Manager.
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Leverage analytics tools for performance tracking and ROI reporting.
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Integrate LinkedIn into the organization’s sales and marketing strategies.
Course Outline:
Module 1: Introduction to LinkedIn for Business Growth
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Why LinkedIn is critical for B2B marketing & sales
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Overview of LinkedIn tools: Sales Navigator, Campaign Manager, Analytics
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Case Study: B2B company scaling leads with LinkedIn
Module 2: Personal Branding & Profile Optimization
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Optimizing profile headlines, summaries, and recommendations
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Building credibility with endorsements and publications
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Using Canva & AI tools for professional visuals
Exercise: Optimize participant LinkedIn profiles
Module 3: LinkedIn Content Strategy & Engagement
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Creating content that resonates with buyers (posts, videos, polls)
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Storytelling for engagement & thought leadership
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Scheduling content with Hootsuite/Buffer
Exercise: Build a 2-week content calendar
Module 4: Building and Growing Strategic Networks
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Identifying and connecting with decision-makers
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Using LinkedIn Groups for visibility and engagement
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Best practices for sending effective connection requests
Case Study: Relationship building through thought-leadership posts
Module 5: Sales Navigator Essentials (Part I)
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Overview of Sales Navigator features
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Setting up lead and account lists
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Advanced filters for prospecting
Practical: Create a targeted lead list using Sales Navigator
Module 6: Sales Navigator Advanced Techniques (Part II)
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Leveraging TeamLink and Smart Links
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Saving searches & creating alerts
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Tracking buyer intent and engagement insights
Exercise: Build a buyer intelligence map
Module 7: LinkedIn Campaign Manager & Paid Advertising
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Types of LinkedIn ads (sponsored content, InMail, lead gen forms)
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Audience targeting and budgeting
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Creating ad creatives with Canva & AI copy tools
Simulation: Design a LinkedIn ad campaign
Module 8: Analytics, Dashboards & ROI Measurement
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Using LinkedIn Analytics & Campaign Manager dashboards
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Integrating data with Power BI & Excel
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Measuring ROI of organic vs. paid efforts
Case Study: ROI reporting of a B2B campaign
Module 9: Social Selling & Relationship Nurturing
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Building trust through consistent engagement
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Leveraging Sales Navigator for account-based selling
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Using AI tools for personalized messaging at scale
Exercise: Draft social selling outreach sequences
Module 10: Capstone – Designing a LinkedIn Sales & Marketing Playbook
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Integrating Sales Navigator into sales workflows
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Aligning marketing & sales teams for LinkedIn-driven revenue
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Building a long-term LinkedIn strategy for organizational growth
Capstone Project: Participants present a full LinkedIn growth strategy
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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