Course Overview
The Fundamentals of Insurance Sales and Marketing Strategies Training Course is designed to equip participants with essential knowledge and practical skills to successfully market and sell insurance products. The course covers key sales techniques, digital marketing strategies, customer engagement, and regulatory compliance, ensuring that insurance professionals can effectively reach and serve their target markets.
Course Duration
5 Days
Target Audience
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Insurance sales agents and brokers
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Marketing professionals in insurance firms
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Customer relationship managers in insurance
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Business development professionals in the insurance industry
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Entrepreneurs and professionals entering the insurance sector
Personal Impact
Participants will:
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Gain a strong understanding of insurance sales and marketing fundamentals.
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Develop skills in customer relationship management and lead generation.
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Learn how to position and sell insurance products effectively.
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Master digital marketing techniques for insurance sales.
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Improve negotiation and communication skills to close more deals.
Organizational Impact
Organizations will benefit from:
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Increased insurance policy sales and customer retention.
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Enhanced brand positioning and market penetration.
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Improved customer experience and satisfaction.
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Better sales forecasting and performance tracking.
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Compliance with insurance marketing regulations and ethical sales practices.
Course Level:
Course Objectives
By the end of this course, participants will be able to:
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Understand the principles of insurance sales and distribution.
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Develop and implement effective insurance marketing strategies.
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Use digital tools and social media to boost insurance sales.
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Apply customer-centric approaches to selling insurance products.
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Ensure ethical compliance and regulatory adherence in sales practices.
Course Outline
Module 1: Understanding Insurance Sales and Distribution Channels
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Topics Covered:
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Overview of insurance sales processes
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Traditional vs. digital distribution channels
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Role of agents, brokers, and bancassurance in insurance sales
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Understanding customer needs and segmentation using the STP Model (Segmentation, Targeting, Positioning)
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Case Study: Successful insurance sales strategies from leading companies
Module 2: Effective Sales Techniques and Customer Relationship Management
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Topics Covered:
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Building strong customer relationships in insurance sales
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Consultative selling and needs-based sales techniques
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Handling objections and closing deals effectively
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Personal branding and networking for insurance professionals
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Case Study: Developing a sales pitch for different insurance products
Module 3: Digital Marketing and Lead Generation for Insurance Sales
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Topics Covered:
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Leveraging social media for insurance marketing (LinkedIn, Facebook, Twitter)
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Content marketing and storytelling for insurance branding
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Email marketing and lead nurturing strategies
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Search engine optimization (SEO) and paid advertising (Google Ads, Facebook Ads)
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Case Study: Creating a digital marketing campaign for an insurance product
Module 4: Product Positioning, Pricing Strategies, and Customer Engagement
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Topics Covered:
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Positioning insurance products in competitive markets
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Pricing strategies and bundling insurance products
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Enhancing customer experience and loyalty programs
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Using data analytics to personalize insurance offerings
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Case Study: Developing a market entry strategy for a new insurance product
Module 5: Ethics, Compliance, and Future Trends in Insurance Sales
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Topics Covered:
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Ethical considerations in insurance sales and marketing
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Compliance with insurance regulatory requirements
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Emerging trends in InsurTech and AI-driven sales strategies
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The future of customer-centric insurance marketing
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Real-Life Project: Creating a strategic sales and marketing plan for an insurance company
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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