Course Overview
This course provides a comprehensive introduction to Google Analytics, equipping learners with the skills to track, measure, and analyze website performance. Participants will gain practical knowledge of setting up accounts, creating reports, understanding user behavior, and using insights to optimize digital strategies. The course emphasizes hands-on learning, ensuring that participants can confidently apply their knowledge to real-world scenarios, whether for personal projects or organizational goals.
Duration
5 days.
Target Audience
- Digital marketers, content creators, and social media managers
- Small business owners and entrepreneurs
- Marketing and web analytics professionals seeking to expand their skills
- Students and career changers interested in digital marketing and analytics
Organizational Impact
- Improved data-driven decision-making and campaign optimization
- Enhanced user engagement through better understanding of audience behavior
- Streamlined reporting processes with automated insights
- Greater ROI on digital marketing campaigns through targeted actions
Personal Impact
- Mastery of Google Analytics fundamentals and reporting tools
- Ability to track and analyze web performance independently
- Enhanced decision-making capabilities using data insights
- Improved employability and career growth in the digital marketing field
Course Level:
Course Objectives
- Understand the basics of Google Analytics and set up an account
- Learn to navigate key reports, dashboards, and metrics
- Use data insights to improve website performance and marketing strategies
- Apply Google Analytics to monitor user behavior and conversions
Course Outline
Module 1: Introduction to Google Analytics
- Overview of web analytics and its importance in digital marketing
- Creating and setting up Google Analytics accounts
- Introduction to key terms: sessions, bounce rate, users, and pageviews
- Case Study: How a small business used Google Analytics to identify traffic sources and increase conversions
Module 2: Navigating Google Analytics Reports
- Overview of key reports: Audience, Acquisition, Behavior, and Conversions
- How to interpret data using dashboards and shortcuts
- Segmenting data for deeper analysis and insights
- Case Study: Analyzing user behavior to improve content strategy for an e-commerce website
Module 3: Setting Up Goals and Tracking Conversions
- Understanding goals and their role in business performance tracking
- How to set up conversion goals and funnels in Google Analytics
- Tracking e-commerce transactions and other key actions
- Case Study: Implementing goals to measure the success of a promotional campaign
Module 4: Advanced Segmentation and Customization
- Creating custom segments to isolate specific user behaviors
- Utilizing event tracking to monitor actions beyond page views
- Setting up custom reports and alerts for automated tracking
- Case Study: Leveraging segmentation to refine audience targeting for a lead-generation campaign
Module 5: Google Analytics Integration and Data-Driven Decision Making
- Integrating Google Analytics with other tools like Google Ads and Search Console
- How to export and present data effectively for stakeholders
- Using analytics insights to drive marketing strategy and optimization
- Case Study: Developing a data-driven strategy to increase online visibility and conversions for a non-profit organization
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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