Insurance Business Development Course


Introduction

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. In a competitive environment, the insurance sales person should create relationships that support the overall strategic objectives of the company. Insurance Business Development is at the center of growing a company’s top line and bottom line. This course is therefore intended to shed light on the framework of Business Development which is vital in today’s competitive environment. It is the integral process that links the major functions of an organization. It aims at strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. This course will therefore help to develop the key competencies required to succeed in.

Duration

5 Days

Who Should Attend

  • Professionals involved in leading roles of sales and/or marketing and those in strategic enterprise planning
  • Business management managers
  • Agency managers
  • Insurance brokers
  • Bancassurance staff

COURSE OBJECTIVES

  • Identify the activities involved
  • Understand the role of marketers in the claim process
  • Product development and innovation
  • Role of business development in customer retention
  • Data mining, analyzing and market research
  • Preparation of strategic business and development objectives

COURSE OUTLINE

  • Business Development position in an organization
  • Business analysis tools
  • Product development and innovation
  • Business models, definitions and analysis
  • Sales Ecosystem
  • Features of customer centric products
  • Distribution strategies
  • Brand building
  • Market research and intelligence
  • Communicating brand value
  • Dispute resolution mechanism for quality service delivery
  • Collaboration and partnership development with aggregators

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.

IRES

Enroll to In-Person (Face to Face)

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

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IRES

Enroll for a Virtual Zoom Class

Join a scheduled class with a live instructor and other delegates.

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IRES

Enroll for Online Self-paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

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Benefits of Taking a Course at IRES

LEARN

Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.

NETWORK

Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.

GROW

Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.

Who else has taken this course?


# Job Title Organisation Country
1 FINANCIAL ACCOUNTANT ZENITHE INSURANCE CAMEROON Cameroon