Google Analytics Course


INTRODUCTION

This course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization. This Google Analytics course includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools by using them.

DURATION

5 Days

WHO SHOULD ATTEND?

The course is crucial  for marketing professionals, sales professionals, and business managers, web designers and web developers who need to understand how to use Google Analytics tools to gather and act on information about web visitors, content, and digital marketing activities.

The course will assist participants to:

  • Understand web analytic essentials.
  • Learn how you to use web analytics data to gain actionable information.
  • Discover Google Analytics key features.
  • Learn to create Google Analytics profiles.
  • Find out how to generate Google Analytics reports.
  • Learn to understand and analyze Google Analytics reports and data.
  • Discover best practices for using Google Analytics based upon your line of business.
  • Learn to create goals in Google Analytics.

TOPICS TO BE COVERED:

  • Google Analytics overview.
  • Web analytics essentials.
  • Using web analytics data to gain actionable information.
  • Various methods and processes based upon your line of business.
  • Basics of Google Analytics tools and functionality.
  • Google Analytics key features.
  • Creating a Google Analytics account.
  • Creating Google Analytics profiles.
  • Editing Google Analytics profiles.
  • Generating Google Analytics reports.
  • Creating custom Google Analytics reports.
  • Understanding and analyzing Google Analytics reports and data.
  • Filtering data using Google Analytics.
  • Best practices for using Google Analytics based upon your line of business.
  • Creating goals in Google Analytics.
  • Integrating Google Analytics with other Google tools for managing your website data.

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.

IRES

Enroll for In-Person (Face to Face) Class

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

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IRES

Enroll for a Virtual Zoom Class

Join a scheduled class with a live instructor and other delegates.

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IRES

Enroll for Online Self-paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

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Benefits of Taking a Course at IRES

LEARN

Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.

NETWORK

Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.

GROW

Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.