Course Overview
This course focuses on using data analytics to drive growth and improve decision-making in e-commerce businesses. Participants will learn how to analyze customer data, track key performance metrics, and apply insights to optimize marketing strategies, product offerings, and overall business operations.
Duration
5 days
Target Audience
- E-commerce managers
- Data analysts
- Business owners
- Digital marketing professionals
- E-commerce strategists
Organizational Impact
- Data-driven decision-making
- Improved marketing strategies
- Enhanced customer insights
- Optimized product offerings
- Increased revenue
Personal Impact
- Proficiency in data analysis
- Enhanced strategic thinking
- Ability to drive business growth
- Improved analytical skills
- Career advancement opportunities
Course Level:
Course Objectives
- Master e-commerce data analytics
- Analyze customer behavior and trends
- Optimize marketing and product strategies
- Improve decision-making with data insights
- Drive business growth through analytics
Modules
Module 1: Introduction to E-commerce Data Analytics
- Understanding the role of data in e-commerce
- Key metrics and KPIs for e-commerce success
- Setting up data tracking and analytics tools
- Case Study: Implementing data analytics for a fashion e-commerce brand
Module 2: Customer Behavior Analysis
- Analyzing customer behavior patterns
- Segmenting customers based on data insights
- Personalizing marketing efforts based on customer data
- Case Study: Enhancing customer retention through behavior analysis for a subscription-based service
Module 3: Sales and Conversion Analysis
- Tracking sales funnels and conversion rates
- Identifying high-performing products and campaigns
- Optimizing the customer journey to increase conversions
- Case Study: Improving conversion rates for an online electronics store
Module 4: Marketing Campaign Analysis
- Measuring the effectiveness of marketing campaigns
- Analyzing ROI from different marketing channels
- Adjusting marketing strategies based on campaign data
- Case Study: Optimizing marketing spend for a global e-commerce business
Module 5: Data-Driven Decision Making
- Leveraging data for strategic business decisions
- Identifying growth opportunities through data analysis
- Applying predictive analytics to forecast trends and outcomes
- Case Study: Using data-driven insights to launch a new product line for a niche market
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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