Digital Marketing Strategy and Online Advertising Course


INTRODUCTION

As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable.

Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives.

WHY YOU SHOULD ATTEND THIS COURSE

This highly interactive 10-day program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy.

Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. The five days will culminate in a final team group presentation where participants present their digital strategies and hear their colleagues’ feedback.

WHO WILL BENEFIT?

Executives looking to better understand the digital space and more effectively manage teams and agencies.

Mid-level marketers and managers looking to move into a senior role and adopt a more strategic mindset.

Professionals seeking to develop a solid understanding of the state of digital marketing.

 DURATION

5 Days

LEARNING OUTCOMES

  • Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.
  • Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work. 
  • Examine how companies use different strategies to reach target audiences and learn how to incorporate them creatively in your own organization.
  • Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision.
  • Expand your definition of ROI and determine which KPIs can be applied to your digital plans.
  • Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities.
  • Enjoy an engaging student-led tour of Harvard Yard to connect you to the campus and its history.

COURSE OUTLINE

  • Consumer behavior changes resulting from advancement in communications technology
  • Customer personas and journeys
  • Data and data markets
  • Digital display and social media advertising
  • Digital transformation and the impact on companies
  • Storytelling for brands in a digital world
  • The pros and cons of influencer marketing
  • Social media strategies
  • Search engine optimization (SEO) and search engine marketing (SEM)
  • Crisis communications and preparation

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.

IRES

Enroll to In-Person (Face to Face)

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

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IRES

Enroll for a Virtual Zoom Class

Join a scheduled class with a live instructor and other delegates.

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IRES

Enroll for Online Self-paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

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Benefits of Taking a Course at IRES

LEARN

Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.

NETWORK

Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.

GROW

Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.

Who else has taken this course?


# Job Title Organisation Country
1 CEO DOVE Agrovet Somalia
2 Manager- Market Research and Product Promotion Agriculture and Food Authority Kenya