Customer Analytics for Growth using Advanced Excel Course


Introduction

This course is designed to provide with essential Advanced Excel skill for customer analytic skills.

Duration:

5 days

Course Objectives:

By the end of the course one should be able to:

  • Use Advanced Excel
  • Estimate the Customer Value and product pricing using Advanced Excel
  • Make prediction and decision based on customer analytics in Excel

Course Outline

Module 1: Introduction to Customer Analytics

  • What is customer Analytics?
  • Understanding the importance of customer analytics
  • Understanding how customer analytics work
  • Application of customer Analysis
  • Understanding how customer analytics work
  • Implementation of customer analytics in a organization
  • Customer Analytics Platforms
  • Understanding Big Data, New Data and Better Science

Module 2: Introduction to Advanced Excel

  • Understand the shortcuts in excel
  • Work with various advanced Excel data functions
  • Learn how to work with arrays and lists
  • Work with advanced logical formulas in excel
  • Work with advanced text formulas in excel
  • Understanding the basics of VBAs and Macros
  • Introduction to charts and pivots tables

Module 3: Customer Value Analytics

  • Work with the CLV model
  • Understand the RFM model
  • Work with the NBD-Pareto model

Module 4: Pricing Analytics

  • Understand pricing techniques
  • Work with the Net present Value capital Budgeting model
  • Use Excel for Price evaluation
  • Understand price elasticity and optimal pricing
  • Creating the demand curve

Model 5: Predictive analysis and Decision making

  • Working with various regression models
  • Result interpretation
  • Working with decision trees
  • Understanding Flow charts

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.

IRES

Enroll to In-Person (Face to Face)

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

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IRES

Enroll for a Virtual Zoom Class

Join a scheduled class with a live instructor and other delegates.

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IRES

Enroll for Online Self-paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

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Benefits of Taking a Course at IRES

LEARN

Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.

NETWORK

Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.

GROW

Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.