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This Certification Programme is one of the core certification programs of American Institute of Professional Studies (AIPS). The Certification Programme in Sales and Marketing Professional is aimed at sales professionals in an operational sales role, often managing others and allocating resources. They will be in either practicing sales managers or aspiring sales professionals. Learners completing these qualifications will develop knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management. Certified Sales and Marketing Professional (CSMP) is a Certification and Training Course in Sales and Marketing with an emphasis on real-time application and best practices. The Certified Sales and Marketing Professional (CSMP) Certification equips you with the tools to be the best in the field and lets employers know that you have real world, practical expertise that can be readily applied to the current work environment. CSMP gives you the capability, credibility and confidence to be a high performing contributor in your organization.
Develop knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management.
Module 1 - Foundations of Sales & Marketing
Lesson 1 - Introduction to Marketing: Definition and Applications
Lesson 2 - Marketing, Production, Sales & Societal Marketing Orientation
Lesson 3 - Market Orientation and Sales Orientation: Definition and Differences
Lesson 4 - Threat of Substitutes for Products or Services: Porter's Five Forces
Module 2 - Ethical Sales & Marketing
Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics?
Lesson 2 - Business Ethics: Corporate Social Responsibility
Lesson 3 - Ethics and Cause-Related Marketing
Lesson 4 - Overview of the AMA Code of Ethics
Lesson 5 - Social Criticisms of Marketing
Lesson 6 - How Consumerism & Environmentalism Affect Marketing
Module 3 - Sustainable & International Marketing
Lesson 1 - What is Sustainable Marketing? - Definition & Concepts
Lesson 2 - Business Sustainability: Definition & Concept
Lesson 3 - Creating and Sustaining Organizational Culture
Lesson 4 - International Marketing: The Importance of Global Marketing Strategy
Lesson 5 - Internet and Global Marketing: Ecommerce on an International Scale
Lesson 6 - International External Marketing: Culture, Economics, Tech & More
Lesson 7 - International Marketing Mix and the 4 Ps of Marketing
Lesson 8 - Breaking into Foreign Markets: International Marketing Strategies
Lesson 9 - International Trade Organizations and Trade Agreements
Module 4 - Strategic Marketing Planning
Lesson 1 - Competitive Advantage: The Importance of Strategic Marketing
Lesson 2 - Business Plans: How to Develop a Business Mission Statement
Lesson 3 - What is SWOT: Situation Analysis in Marketing
Lesson 4 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable
Advantages
Lesson 5 - How to Identify Strategic Alternatives in Marketing
Lesson 6 - Target Market Strategies for Successful Business
Lesson 7 - The Marketing Mix: Product, Place, Price & Promotion
Lesson 8 - Online Video Marketing Strategies
Lesson 9 - How to Write a Market Analysis
Lesson 10 - How to Write a Marketing Plan
Lesson 11 - Focus Strategy: Definition & Examples
Module 5 - Consumer & Business Marketing
Lesson 1 - Marketing Environment: External Influences on Marketing Strategy
Lesson 2 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
Lesson 3 - Business Marketing: Producers, Resellers, Governments & Institutions
Lesson 4 - Business Buyers: New Buy, Modified Rebuy, Straight Rebuy
Lesson 5 - Attitudes, Values & Belief: Social Factors in Marketing
Lesson 6 - Consumer and Industry Reaction to the Market and Economy
Lesson 7 - The Political and Legal Environment of Marketing
Lesson 8 - Foreign and Domestic Business Competition: Definition and Regulations
Lesson 9 - Consumer Behavior Theory and Marketing Strategy
Lesson 10 - Understanding the Consumer Decision-Making Process: A Marketing Must
Lesson 11 - Consumer Psychology and the Purchase Process
Lesson 12 - Cognitive Dissonance & Post-Purchase Process
Lesson 13 - Buying Behavior and Marketing: Types of Consumer Buying Decisions
Lesson 14 - Influences on Consumer Buying Decisions: Cultures, Values & More
Module 6 - Segmentation and Product Marketing
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers
Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More
Lesson 3 - How to Segment Business Markets Step-by-Step
Lesson 4 - Positioning and Differentiation in Consumer Marketing
Lesson 5 - What is a Business Product: Definition for Marketers
Lesson 6 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products
Lesson 7 - Product Development and Business Growth: Process & Strategies
Lesson 8 - Branding and Brand Equity in Business Marketing
Module 7 - Product Planning & Promotion
Lesson 1 - The Role of the Value Proposition in Marketing
Lesson 2 - Services Marketing: The Difference Between Services and Goods
Lesson 3 - How Non-Profit Marketing Differs from For-Profit Marketing
Lesson 4 - Promotion and the Consumer Communication Process
Lesson 5 - Goals of Promotion and the Marketing Mix
Lesson 6 - Consumer Awareness of Promotion: The AIDA Acronym
Lesson 7 - Integrated Marketing Communication and the Marketing Plan
Lesson 8 - The Promotional Mix: Target Markets, Buying Decisions & More
Module 8 - Direct & Online Marketing
Lesson 1 - The Types & Benefits of Direct Marketing
Lesson 2 - Online Marketing for B2C vs. B2B Models
Lesson 3 - Online Marketing for C2C & C2B Models
Module 9 - Advertising & Sales Promotion
Lesson 1 - What is Advertising? - Definition & Examples
Lesson 2 - Effects of Advertising on Consumer Buying Behavior
Lesson 3 - Types of Advertising: Institutional and Product Advertising
Lesson 4 - Advertising Media Choices and Marketing Strategy
Lesson 5 - How Public Relations is Different from Advertising
Lesson 6 - Why Companies Use Public Relations
Lesson 7 - Sales Promotion in the Promotional Marketing Mix
Lesson 8 - Consumer Sales Promotion: Definition and Purpose
Lesson 9 - Trade Sales Promotion and the Promotional Marketing Mix
Lesson 10 - Effects of Advertising on Children
Module 10 - Social Media Marketing Overview
Lesson 1 - Social Media Marketing: Definition & Examples
Lesson 2 - Social Media Marketing Channels: Facebook, Twitter, Pinterest & More
Lesson 3 - How to Choose a Social Media Channel for Marketing
Lesson 4 - Components of a Successful Social Media Strategy
Lesson 5 - How to Incorporate Social Media into a Marketing Campaign
Lesson 6 - Branding in Social Media Marketing
Lesson 7 - Measuring the Success of Social Media Marketing
Lesson 8 - Trends in Social Media Marketing
Lesson 9 - Social Media Marketing: Description & Strategy
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