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Marketing for Small Agribusinesses Course


Farmers have not focused on marketing what they produce. Marketing of agricultural produce is as important to better performance in agriculture as farming itself.

Farmers in traditional agriculture are not well connected to produce and input markets. Farmers are mostly not organized in self-help groups or cooperatives hence having a low bargaining power during the marketing of their produce. In the rural setup; Agroprocessing industries are not developed, rural infrastructure is weak, rural financial services are poor, means of transportation are inappropriate, institutional arrangements are weak, standardization, and quality control services are inadequate, and agricultural support policy is lacking.

This course will help in bringing up the linkage between crop and livestock marketing and opening up opportunities in the rural setup to SME development in agribusiness for improved livelihoods and rural development.


5 days


  • Stakeholders linked to agribusiness
  • Farmer based group;
  • Food processors;
  • Traders and intermediaries;
  • Production Managers


Upon completion of the course, participants will:

  • Understand the nature of agribusiness products for SMEs in agriculture;
  • Gain knowledge on operational planning and management in agribusiness for SMEs;
  • Gain skills in agribusiness development as a source of livelihood and rural development;
  • Gain skills in agricultural marketing for SMEs;
  • Gain knowledge in technological skills applied in agriculture for SMEs;
  • Become efficient at food marketing;
  • Understand the need for record keeping in agriculture production;
  • Understand contract farming;
  • Understand the export market for agriculture produce;
  • Understand agribusiness accounting, sales, management and law in SMEs.


  • Agriculture marketing for SMEs
  • Components of Agricultural Marketing in SMEs
  • Marketing Strategies for subsistence Farm Commodities
  • Value Addition in subsistence agriculture
  • Marketing channels for SMEs.
  • Identifying Your Customers for subsistence crops
  • Understanding the Demand and supply of agriculture produce for SMEs
  • Product Pricing in SMEs
  • Nature of agribusiness products for SMEs
  • Knowledge on operations planning and management in agribusiness for SMEs
  • Skills in agribusiness development as a source of livelihood and rural development
  • Technological skills applied in agriculture for SMEs
  • Record keeping in agriculture production
  • Contract farming
  • The export market for agriculture produce
  • Agribusiness accounting, sales, management and law for SMEs


Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817.

Mob: +254 792516000+254 792516010 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before C.O.B 9th November 2020

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.


Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 5 Days
Event Date 16-11-2020
Event End Date 20-11-2020
Cut off date 09-11-2020
Individual Price(Kenyan) KES 75,000
Individual Price (International) EUR 1,012
Individual Price(International in Dollars) USD 1,000
Location Nairobi, Kenya
We are no longer accepting registration for this event
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Contact Us

+254 715077817 | +254 792516000
[email protected]
Westlands, Rhapta Road
Njema Court, Suite R2

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