Introduction

This course will introduce you to a range of research processes that will help to inform your choice of research problem, research methodology, research methods, and data analysis.

you will explore the principles that underpin good business research. Once you have completed this course, you will understand the entire research process from problem definition through to project conception and finally, publication of the research outcomes.

This course will guide you through the different approaches to these types of research, such as correlation research, questionnaires, and interviews. You’ll then examine the uses, advantages, and limitations of mixed method research.

Duration

5 Days

Target audience

This course is designed for anyone interested in improving their research skills. It will be especially useful for business professionals and line managers looking to conduct effective business research.

COURSE LEVEL: Advanced

Course Objectives

At the end of this IRES training course, you will learn how to:

• Apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.
• Explore the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.
• Assess a problem, undertake efficient desk research and write a problem statement.
• Develop research using at least one qualitative or quantitative research technique to collect and analyze data.
• Present and defend your opinions by preparing a research report suitable for submission to a practitioner journal or presentation to business executives.

Course Outline

Module 1 –  Applied project and research methods in business

• Introduction to research
• Defining a research problem and scoping the research         

Module 2 – Quantitative and qualitative research approaches

• Writing a purpose statement and research questions
• Quantitative research approaches

Module 3 – Mixed method approaches, ethical considerations and writing methodology

• Mixed method research approaches
• Ethical considerations

Module 4 – Data collection tools, qualitative and quantitative data analysis and writing the final paper

• Developing data collection tools
• Qualitative and quantitative data analysis

Course Administration Details:

METHODOLOGY

The instructor-led training is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

TAILOR- MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817.

Mob: +254 792516000, +254 792516010 or mail [email protected]

PAYMENT

Payment should be transferred to IRES account through bank before the course start date

Send proof of payment to [email protected]

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