Introduction
This comprehensive course offered by IRES enhances the ability of central bank professionals to communicate complex economic policies and data clearly and effectively. It covers key principles of strategic communication, methods for translating technical information into public-friendly language, media relations, and stakeholder engagement. Participants will also learn to utilize digital communication tools and develop robust policy advocacy strategies. By the end of the course, attendees will be equipped to craft and deliver impactful messages, manage media interactions, engage diverse audiences, and support their institution's objectives through effective communication.
Duration
5 Days
Target Audience:
- Economists and Policy Advisors in Central Banks
- Communication Specialists in Central Banks
- Central Bank Spokespersons
- Central Banks Senior Executives and Department Heads
- Public Affairs and External Relations Managers
- Central Banks Digital Communication Managers
- Public Engagement Officers
- Training and Development Coordinators
Organizational Impact:
Upon completion of the training course, the organizational impact would be:
- Improved Public Trust and Confidence
- Enhanced Policy Understanding and Support
- Strengthened Media Relations
- Increased Stakeholder Engagement
- Robust Digital Presence
- Crisis Communication Readiness
- Better Internal Communication
- Effective Policy Advocacy
- Measurable Communication Outcomes
- Leadership Development
Personal Impact:
On successful completion of this training course, Participants will be able to understand:
- Enhanced Communication Skills
- Increased Confidence
- Professional Growth
- Improved Media Handling
- Crisis Management Proficiency
- Digital Savvy
- Stronger Stakeholder Relationships
- Policy Advocacy Expertise
- Interpersonal Skills Improvement
- Measurable Impact Evaluation
Course Level:
Course Objectives
- Understand Strategic Communication Principles
- Translate Complex Information
- Enhance Media Relations Skills
- Leverage Digital Communication Tools
- Develop Effective Policy Advocacy Strategies
- Engage and Build Trust with Stakeholders
- Enhance Public Speaking and Presentation Skills
- Monitor and Evaluate Communication Impact
Course Outline
Module 1: Fundamentals of Strategic Communication
- Definition and importance of strategic communication
- Aligning communication strategies with central bank objectives
- Identifying key audiences and stakeholders
- Developing clear and consistent messaging
- Case studies of effective strategic communication in central banking
Module 2: Translating Economic Data and Policy into Public-Friendly Language
- Techniques for translating technical jargon into layman's terms
- Visual aids and infographics for data presentation
- Storytelling methods to explain economic concepts
- Crafting key messages for different audience segments
- Examples of successful economic communication
Module 3: Media Relations and Public Engagement
- Building and maintaining relationships with media
- Preparing for and conducting media interviews
- Handling difficult questions and maintaining message discipline
- Organizing press conferences and public briefings
- Engaging with the public through community outreach and public forums
Module 4: Digital Communication Strategies
- Overview of digital communication tools (social media, websites, blogs)
- Best practices for social media management in central banking
- Creating engaging and informative digital content
- Monitoring and measuring the impact of digital communication
- Managing online crises and reputational issues
Module 5: Policy Advocacy and Stakeholder Engagement
- Identifying and mapping stakeholders
- Building coalitions and partnerships
- Techniques for effective policy advocacy
- Engaging with government, industry, and community leaders
- Measuring and evaluating advocacy efforts
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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