Course Overview:
This course focuses on how tourism and cultural institutions can effectively utilize social media platforms and influencer partnerships to reach diverse audiences and boost engagement, brand visibility, and visitor numbers.
Duration:
5 Days
Target Audience:
- Tourism board and marketing professionals
- Museum and cultural attraction communicators
- Digital marketing agencies
- Content creators and tourism influencers
Organizational Impact:
- Increased online engagement and visibility
- Stronger relationships with target audiences
- Cost-effective marketing through influencers
- Better campaign tracking and ROI analysis
Personal Impact:
- Confidence in leading digital campaigns
- Skills in managing influencer relations
- Social media content planning and creation
- Improved audience analytics capabilities
Course Outline
Course Objectives:
- Develop effective social media strategies for tourism
- Learn to identify and partner with relevant influencers
- Create engaging multimedia content
- Monitor, analyze, and optimize digital campaigns
Course Modules
Course Modules:
Module 1: Social Media Strategy in Tourism
- Selecting platforms based on target markets
- Developing brand voice and narrative
- Hashtag campaigns and viral trends
- Content pillars for cultural destinations
- Case Study: Visit Kenya’s Twitter and TikTok campaigns
Module 2: Content Creation for Social Media
- Mobile photography and videography
- Reels, shorts, and story creation
- Content calendars and publishing tools
- Paid vs organic content strategies
- Case Study: Zanzibar Tourism’s Instagram growth strategy
Module 3: Influencer Identification and Engagement
- Types of influencers (nano to macro)
- Vetting influencer authenticity
- Negotiating contracts and deliverables
- Long-term partnerships vs one-off posts
- Case Study: Uganda Tourism’s influencer safari campaign
Module 4: Monitoring and Analytics
- Social listening and sentiment analysis
- Engagement metrics and reach tracking
- Campaign ROI and reporting
- Tools like Meta Business Suite, Hootsuite, etc.
- Case Study: Ghana’s social media dashboard system
Module 5: Managing Reputation and Crisis Online
- Responding to negative reviews and comments
- Crisis communication protocols
- Managing cultural misrepresentation risks
- Community management strategies
- Case Study: Louvre’s response to cultural criticism on TikTok
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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