Course Overview
This course provides participants with the skills to harness the power of Shopify's analytics tools to drive e-commerce growth. Attendees will learn how to collect, analyze, and interpret data to make informed decisions that enhance store performance, optimize marketing efforts, and improve customer experiences.
Duration
5 days
Target Audience
- Shopify store owners
- E-commerce managers
- Data analysts
- Marketing professionals
- Business owners
Organizational Impact
- Data-driven decision-making
- Enhanced customer insights
- Optimized marketing strategies
- Increased sales and revenue
- Improved operational efficiency
Personal Impact
- Advanced data analysis skills
- Mastery of Shopify analytics
- Strategic planning abilities
- Improved marketing effectiveness
- Enhanced career prospects
Course Level:
Course Objectives
- Utilize Shopify analytics for business growth
- Analyze customer behavior and trends
- Optimize e-commerce operations
- Improve marketing effectiveness
- Make data-driven decisions
Modules
Module 1: Introduction to Shopify Analytics
- Overview of Shopify's built-in analytics tools
- Understanding key metrics and KPIs
- Setting up and customizing analytics dashboards
- Case Study: Using analytics to identify growth opportunities for an online retail store
Module 2: Customer Behavior and Segmentation
- Analyzing customer behavior patterns
- Segmenting customers for targeted marketing
- Tracking customer journeys and conversion paths
- Case Study: Enhancing customer segmentation to boost engagement for a fashion e-commerce site
Module 3: Sales and Revenue Analysis
- Tracking sales performance and revenue trends
- Identifying high-performing products and categories
- Analyzing sales funnels and conversion rates
- Case Study: Optimizing product offerings based on sales analysis for an electronics store
Module 4: Marketing Campaign Performance
- Measuring the effectiveness of marketing campaigns
- Analyzing ROI from different marketing channels
- Adjusting campaigns based on performance data
- Case Study: Increasing ROI through data-driven marketing for a health and wellness brand
Module 5: Advanced Reporting and Data Visualization
- Creating custom reports for different business needs
- Visualizing data for better decision-making
- Automating report generation and distribution
- Case Study: Implementing advanced reporting for a growing e-commerce business
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
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