SEMrush for Market Research and Intelligence Course


Welcome to the SEMrush for Market Research and Intelligence course! This comprehensive course is designed to equip digital marketers, SEO specialists, content marketers, PPC advertisers, business owners, and marketing students with the skills to leverage SEMrush as a powerful tool for conducting market research and gaining valuable insights. From keyword research and competitor analysis to website audits and content marketing research, this course will empower you to make data-driven decisions and optimize your digital marketing strategies. Get ready to unlock the full potential of SEMrush and take your market research and intelligence capabilities to new heights.


10 Days

Who Should Attend?

·         Digital marketers

·         SEO specialists

·         Content marketers

·         PPC advertisers

·         Business owners and entrepreneurs

  • Understand the fundamentals of market research and intelligence and its importance in digital marketing.
  • Gain proficiency in using SEMrush as a tool for market research and intelligence.
  • Learn how to conduct comprehensive keyword research using SEMrush to identify high-value keywords.
  • Develop skills in competitor analysis using SEMrush to uncover competitor strategies and gain a competitive edge.
  • Learn how to analyze website traffic and perform website audits using SEMrush to identify areas for improvement and optimization.
  • Discover how to leverage SEMrush for content marketing research, including identifying trending topics and content gaps in the market.
  • Gain insights into advertising research and PPC optimization using SEMrush to optimize ad campaigns and improve ROI.
  • Learn how to generate customized reports and effectively present findings and recommendations using SEMrush data.
  • Develop a strategic mindset and analytical skills to make data-driven decisions based on insights gathered from SEMrush.

Module 1: Introduction to SEMrush for Market Research and Intelligence

  • Overview of SEMrush features and functionalities
  • Understanding the importance of market research and intelligence
  • Exploring the benefits of using SEMrush for market research

Module 2: Keyword Research and Analysis

  • Conducting keyword research using SEMrush
  •  Analyzing search volume and keyword difficulty
  • Identifying long-tail and low competition keywords
  • Understanding keyword trends and seasonality

Module 3: Competitor Analysis with SEMrush

  • Identifying and analyzing competitors using SEMrush
  • Analyzing competitors' organic and paid search strategies
  • Uncovering competitors' backlink profiles
  • Extracting insights to inform your own marketing strategy

Module 4: Traffic Analysis and Website Auditing

  • Analyzing website traffic data using SEMrush
  • Estimating traffic volume and sources
  • Identifying top-performing pages and content
  •  Conducting website audits to uncover optimization opportunities

Module 5: Content Marketing Research with SEMrush

·         Leveraging SEMrush for content marketing research

·         Identifying trending topics and content ideas

·         Analyzing content performance and engagement metrics

·         Uncovering content gaps and opportunities in the market

Module 6: Advertising Research and PPC Optimization

  • Analyzing competitors' ad campaigns using SEMrush
  • Identifying top-performing keywords and ads
  • Optimizing PPC campaigns based on competitor insights
  • Monitoring ad performance and adjusting strategies

Module 7: Reporting and Analytics with SEMrush

  • Generating customized reports in SEMrush
  • Interpreting analytics data and metrics
  • Extracting actionable insights from SEMrush reports
  • Presenting findings and recommendations effectively

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.


Enroll for a Face-to-Face (In-Person) Class

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

Register Here

Enroll for a Virtual (Zoom) Class

Join a scheduled class with a live instructor and other delegates.

Register Here

Enroll for an Online Self-Paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

Register Here

Benefits of Taking a Course at IRES


Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.


Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.


Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.