Introduction
Personal branding has grown to become an essential aspect of every successful career. With the exponential growth of social media, and the growth of the freelance workforce and the gig economy, a strong personal brand has become an imperative for almost any ambitious future.
Personal branding uses all kinds of design and marketing disciplines, techniques and tools to create, present and manage a curated self-image in the minds of others - not only your skills and experiences, but what you stand for, your personal vision, and what differentiates you from other professionals.
This practical course aims to not only investigate theoretical aspects of self-presentation and self-promotion, but will also explain with practical information how to create a strong personal brand, and how to build a personal brand strategy, to take control, manage and optimize your online personal brand presence and consequently, future opportunities.
Who should take this course?
Anyone interested in branding themselves or their (small, personal) business, marketing junior level professionals, designers junior level, business owners, start-ups.
Duration
5 Days
Course Level:
Course Objectives
By the end of this short course you will:
- Define your public audience, the arena in which you operate, and your "competitors"
- Have created a clear value proposition: what is your offering? How is it unique?
- Have identified your personal brands core values, and purpose
- Have defined your brands personality, and your unique personal brand DNA
- Identify your goals and creating a vision for your future, and implementing it
- Have written your personal brand statement
- Have found/invented a personal brand name (If required) and/or a compelling slogan
- Have designed a logo, if required
- Establish a unique Look and Feel
- Defining colors, typography, layout and imagery style, etc.
- Coherently across all your communication channels: social media, website, blog
- Discover your unique voice, and tone of voice. Curate your messages and storytelling to promote your personal brand
- Optimize your (social media) profiles
- Learn basics of how to market yourself/your brand on social media
- On main platforms: Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest (Snap Chat)
- On personal website or blog
- Have ideas to generate effective content about you and your work
- Have ideas how to maintain an authentic and bonding conversation to keep your audience engaged
Course Outline
The course will combine a series of short lectures, mini-workshops, and group exercises, alongside the running of one creative brief taken through all design stages. All taking place in a supportive environment with tutor/peer feedback.
- Basics of branding & brand identity
- What is personal branding?
- Planning a personal branding strategy
- Contextual research
- Defining your specific audience
- Determine your business area, competitors and marketplace
- Defining yourself:
- Defining your overall goals and aspirations.
- Determine your self-brand attributes, your values (beliefs)
- Identify your uniqueness and strength(s)
- Defining your personal brand positioning (statement)
- Brand identity creation:
- Brand naming (if different to your own name)
- Logo creation (if required)
- Basic elements: your own color palette and typeface(s)
- Graphic branding: imagery, photographic and/or illustrative style
- Verbal branding:
- Write compelling messages and authentic ‘storytelling’
- If required, a strong slogan (and/or hashtag)
- Creating engaging content online
- Social media branding, optimization of your personal brand on all main platforms
- Basics of social media marketing practice, on main social media platforms
- Managing your personal brand and personal brand assets
- Fostering a bonding relationship with your audience
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
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