INTRODUCTION
With its wide reach, press releases are one of the most effective and efficient ways for you to disseminate important information and communicate with your organization’s various stakeholders. A well-crafted press release must not only communicate its intended message but must also increase the likelihood of it being picked up and reported by the media. Only then will your intended message reach your target audience. You will learn to hone your press release writing skills to achieve these goals.
FOR WHOM THE COURSE IS RELEVANT
This course is relevant to all speech writers, aides and advisors to Ministers, Politicians and public figures. It also suit press officers, researchers and public officials who are responsible for preparing Materials and drafting speeches.
DURATION
5 Days
Course Level:
COURSE OBJECTIVES
By the end of this course, you will be able to:
- Identify the factors which contribute to a good speech
- Structure your messages and use appropriate language in crafting effective speeches
- Recognize the importance of researching the audience
- Write speeches which appeal to your audience
COURSE CONTENT
- What makes a good speech?
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Defining the aim of the speech: what is the message?
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Researching the audience
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Gathering the information and verifying the facts
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Drawing up an outline
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Putting up the first draft
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Checking the links
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Using spoken English
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Crafting sound bites
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Useful devices in speech writing
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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