Introduction:
This course focuses on equipping SACCO leaders and staff with essential strategies and tools to effectively attract, engage, and retain members. Emphasizing both strategic planning and practical execution, the workshop aims to enhance SACCOs' capacity for sustainable growth and community impact through innovative membership acquisition and retention techniques. Participants will gain insights to navigate challenges, leverage opportunities, and build member-centric SACCOs poised for long-term success.
Duration:
5 Days
Target Audience:
Managers, board members, marketing and membership officers, and other SACCO staff responsible for membership growth, engagement, and retention.
Course Level:
Course Objectives:
- To understand the importance of membership growth for SACCO sustainability.
- To identify strategies for attracting new members to the SACCO.
- To develop techniques for retaining existing members.
- To explore innovative approaches to member engagement.
- To create an actionable membership growth plan for the SACCO.
Course Outline:
Module 1: Understanding Membership Growth Dynamics
- Importance of membership growth for SACCOs
- Current trends and challenges in membership acquisition
- Market analysis and segmentation strategies
- Setting realistic growth targets
- Benchmarking against industry standards
Module 2: Strategies for Attracting New Members
- Branding and positioning the SACCO in the market
- Marketing tactics and promotional campaigns
- Leveraging digital platforms and social media
- Networking and community outreach events
- Referral programs and member incentives
Module 3: Techniques for Member Retention
- Developing member retention strategies
- Providing exceptional member service
- Effective communication strategies
- Tailoring products and services to member needs
- Conducting member satisfaction surveys and feedback mechanisms
Module 4: Enhancing Member Engagement
- Building a strong member-community relationship
- Educational workshops and seminars for members
- Encouraging participation in SACCO activities and events
- Creating a sense of belonging and ownership
- Using technology for personalized member interactions
Module 5: Developing a Membership Growth Plan
- Assessing current membership status and gaps
- Setting SMART goals and objectives
- Action planning and timeline development
- Budgeting and resource allocation
- Monitoring, evaluating, and adjusting the growth plan
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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