Mastering the Art of Storytelling Course

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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

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Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


You'll learn how to shape your idea into a story. You’ll create a story brief, iterate and evolve your story through prototyping and gathering feedback, and hone your tone and style. Get storytelling tips from IDEO practitioners and gain tools and techniques to help you bring your vision to life and create stories that inform. 

Course Duration:  


Who Should Attend:

  • Marketing Professionals
  • Content Creators
  • Public Relations Specialists
  • Business Leaders and Entrepreneurs
  • Communication and Media Professionals
  • Educators and Trainers
  • Anyone Interested in Improving Storytelling Skills

Course Level:

Course Objective

  • Gain a framework that will help you develop and hone your story.
  • Understand your audience, their needs, and what you’re trying to achieve with your big idea.
  • Create a prototype of your story that will help you shape it, share it with others, and make it more powerful.
  • Increase your ability to engage and inspire others through the development of tone and style.
  • Craft a story that brings your vision to life and motivates others toward action.

Course Outline

Module; Introduction

  • Overview of the Course
  • The Power of Storytelling

Module 2; Develop Your Blueprint

  • Know thy audience
  • Focus is key
  • Ways to convey your story

Module 3; Build Storytelling Prototypes

  • Build Storytelling Prototypes
  • Ways to Prototype & Build Your Story
  • Invite Feedback to Strengthen Your Story

Module 4; Design for Impact

  • Setting the Right Tone
  • Learn from a Presentation that Falls Flat
  • Learn from a Presentation that Moves You
  • 6 Tips for Story Impact

Module 5; Visual Storytelling and Multimedia Integration

  • Translating stories into visuals
  • Incorporating multimedia elements
  • Leveraging social media for storytelling
  • Creating Impactful Online Narratives
  • Exploring interactive storytelling techniques
  • Incorporating audience participation

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Course Administration Details:


The instructor-led training is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817.

Mob: +254 792516000+254 792516010 or mail [email protected]


Payment should be transferred to IRES account through bank before the course start date

Send proof of payment to [email protected]

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