Marketing for Small Agribusinesses Course


Course Cover

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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.


June 2024

Code Date Duration Location Fee Action
MSA17 17 Jun 2024 - 17 Jun 2024 1 day Kisumu, Kenya KES 84,000 | $1,100 Register
MSA17 17 Jun 2024 - 21 Jun 2024 5 days Kampala, Uganda $1,900 Register
MSA17 17 Jun 2024 - 21 Jun 2024 5 days Accra, Ghana $2,400 Register
MSA17 24 Jun 2024 - 28 Jun 2024 5 days Nakuru, Kenya KES 84,000 | $1,100 Register
MSA17 24 Jun 2024 - 28 Jun 2024 5 days Pretoria, South Africa $2,400 Register
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

Date
Duration
Location
Fee
Action
17 Jun - 17 Jun 2024
1 day
Kisumu
KES 84,000 $1,100
17 Jun - 21 Jun 2024
5 days
Kampala
$1,900
17 Jun - 21 Jun 2024
5 days
Accra
$2,400
24 Jun - 28 Jun 2024
5 days
Nakuru
KES 84,000 $1,100
24 Jun - 28 Jun 2024
5 days
Pretoria
$2,400
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


INTRODUCTION

Farmers have not focused on marketing what they produce. Marketing of agricultural produce is as important to better performance in agriculture as farming itself.

Farmers in traditional agriculture are not well connected to produce and input markets. Farmers are mostly not organized in self-help groups or cooperatives hence having a low bargaining power during the marketing of their produce. In the rural setup; Agroprocessing industries are not developed, rural infrastructure is weak, rural financial services are poor, means of transportation are inappropriate, institutional arrangements are weak, standardization, and quality control services are inadequate, and agricultural support policy is lacking.

This course will help in bringing up the linkage between crop and livestock marketing and opening up opportunities in the rural setup to SME development in agribusiness for improved livelihoods and rural development.

DURATION

5 days

WHO SHOULD ATTEND?

  • Stakeholders linked to agribusiness
  • Farmer based group;
  • Food processors;
  • Traders and intermediaries;
  • Production Managers

Course Level:

LEARNING OBJECTIVES

Upon completion of the course, participants will:

  • Understand the nature of agribusiness products for SMEs in agriculture;
  • Gain knowledge on operational planning and management in agribusiness for SMEs;
  • Gain skills in agribusiness development as a source of livelihood and rural development;
  • Gain skills in agricultural marketing for SMEs;
  • Gain knowledge in technological skills applied in agriculture for SMEs;
  • Become efficient at food marketing;
  • Understand the need for record keeping in agriculture production;
  • Understand contract farming;
  • Understand the export market for agriculture produce;
  • Understand agribusiness accounting, sales, management and law in SMEs.

TOPICS TO BE COVERED

  • Agriculture marketing for SMEs
  • Components of Agricultural Marketing in SMEs
  • Marketing Strategies for subsistence Farm Commodities
  • Value Addition in subsistence agriculture
  • Marketing channels for SMEs.
  • Identifying Your Customers for subsistence crops
  • Understanding the Demand and supply of agriculture produce for SMEs
  • Product Pricing in SMEs
  • Nature of agribusiness products for SMEs
  • Knowledge on operations planning and management in agribusiness for SMEs
  • Skills in agribusiness development as a source of livelihood and rural development
  • Technological skills applied in agriculture for SMEs
  • Record keeping in agriculture production
  • Contract farming
  • The export market for agriculture produce
  • Agribusiness accounting, sales, management and law for SMEs

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Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

TAILOR- MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817 or +250 789 621 067

Mob: +254 792516000+254 792516010 or mail [email protected] or  [email protected]

PAYMENT

Payment should be transferred to IRES account through bank before the course start date

Send proof of payment to [email protected]


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