Market Research and Product Development Course

Introduction

In an organization, product development is concerned with the development of new ideas and innovations that lead to new products New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since most companies develop new products, it is important to you as a manager to be familiar and understand the basic concepts and terminology of NPD projects.

This course will give the course participants holistic view of the new product development arena and will help to gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques.

Duration

10 Days

Who Should Attend

  • Research Associates
  • Marketing Staff
  • Sales force
COURSE LEVEL:

Register for the course


Face to Face Schedules By Location
Nairobi Schedules:
Code Date Duration Location Fees
MRD001 13 Feb 2023 - 24 Feb 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 13 Mar 2023 - 24 Mar 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 10 Apr 2023 - 21 Apr 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 8 May 2023 - 19 May 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 12 Jun 2023 - 23 Jun 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 10 Jul 2023 - 21 Jul 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 14 Aug 2023 - 25 Aug 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 11 Sep 2023 - 22 Sep 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 9 Oct 2023 - 20 Oct 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 13 Nov 2023 - 24 Nov 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
MRD001 4 Dec 2023 - 15 Dec 2023 10 days Nairobi, Kenya KES 150,000 | USD 2,200 Register
Kigali Schedules:
Mombasa Schedules:
Nakuru Schedules:
Kisumu Schedules:
Naivasha Schedules:
Virtual Trainer Led Schedules
Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected] for a virtual schedule.
E-Learning

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected] for E-Learning course.


Course Objectives

  • To have a clear view and understanding of the New Product Development (NPD) arena
  • Be able to select the right product configuration based on value (Voice of the customer), cost, time to market and risk
  • Be able to develop a feasible plan for their own product
  • Be able to execute your plan in an uncertain dynamic environment using the right tools and

Course Outline

1 – Introduction to product and service innovation
2 – Opportunity identification and identifying customer needs
3 – Concept generation & product specification
4 – Concept selection & testing
5 – Product architecture & prototyping
6 – Product and service design
7 – Product Testing

  • Product use and testing

8- Product/Service Launch

  • Strategic launch planning
  • Strategic plan implementation

9- Market Research and Testing

  • Marketing plan variables
  • Marketing research elements

10- Launch Management

  • Intellectual property
  • Commercialization

11 – Group Dynamics- presentations

12 – Product development economics
13 -“Best practices” in managing new products and service

 


Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

TAILOR- MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817.

Mob: +254 792516000+254 792516010 ,+250789621067or mail [email protected]/[email protected]

PAYMENT

Payment should be transferred to IRES account through bank on or before course start date.

Send proof of payment to [email protected]/[email protected]


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