Health outcomes are quite low across much of the developing world, and the persistence of deep inequities in health status is a problem from which no country in the world is exempt. At the centre of this human crisis is a failure of health systems. Much of the burden of disease can be prevented or cured with known, affordable technologies. The problem is getting drugs, vaccines, information and other forms of prevention, care or treatment – on time, reliably, in sufficient quantity and at reasonable cost – to those who need them. In too many countries the systems needed to do this are on the point of collapse, or are accessible only to particular groups in the population. Failing or inadequate health systems are one of the main obstacles to scaling-up interventions to make achievement of internationally agreed goals such as the MDGs a realistic prospect.
The growing urge to improve health care systems increases the urgency of this course that builds and strengthens the capacity of heath worker, policy and decision makers in the health service sectors with an aim to achieve better health outcomes.
1. To build capacity and develop human resource in consulting services for healthcare management to meet the social needs
2. To build management capacity of health sector through strengthening the quantity and quality of continuing courses for managers and leader of health sector.
3. To increase the quality in health management
4. To provide a basis for planning the organizational model, medical management and construction of legal documents.
5. To strengthen the capacity of management, administration and policy development for the health sector.
TOPICS TO BE COVERED
An Overview of Health System - case study from a developed country and a developing country
Social Marketing and Customer Service in Health-Care Organizations
ERP in the healthcare business: how and what?
Management of Team Decision-Making Processes and Conflict Resolution
MODULE 1: An Overview of Health System – Case Study From a Developed Country and a Developing Country
Defining a health system
Components of a health system
Characteristics of a functioning health system
Challenges and emerging health Issues
Case study Kenya
Case study Israel
MODULE 2: Customer Service in Health-Care Organizations
Benefits of excellent customer service in a healthcare setting
How patient satisfaction impacts the bottom line
Understand the importance of attitude
Learn basics of emotional intelligence and managing emotions
Deal with senior and disabled patients
Stress management techniques
MODULE 3: Digital Marketing and Social Media Use in Healthcare Systems
Introduction to e-marketing
The basics of major social networks and how they fit into the health care industry
Importance of social media in today’s business/corporate and humanitarian environment
Social media presence and marketing
Integration of online and conventional marketing
Permission marketing models
E-Commerce promotion tactics
E-Commerce strengths and weaknesses
Developing effective marketing databases
Effective search engine optimization
MODULE 4: Managing Health in Cultural Contexts
Communication skills and the patient-doctor relationship
Population health and the context of general practice
Professional and ethical role
Organization and legal dimensions
MODULE 5: Management of Team, Decision-Making Processes and Conflict Resolution
Teamwork, Communication and Effectiveness in Health Care
Conflict management process
This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our IRES Training Centre or at a convenient location.
Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
We have a firm belief that every organization has a unique purpose only they can fulfil in this world. We work with you in organizing your resources to exploit opportunities so that you can fulfil your purpose and realize full potential.