INTRODUCTION
This 10-day communications course is a comprehensive programme for PR professionals.
You will learn best practice across the full spectrum of communications and PR disciplines.
Topics include strategy, campaigns, media, events, writing and live TV interview training.
DURATION
10 Days
WHO SHOULD ATTEND?
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communications and PR professionals seeking a broad-based skill boost across a wide spectrum of specialist competencies as part of their continuing professional development.
Course Level:
COURSE OBJECTIVES
After this course you will be able to:
- Understand how the media are organised, and how journalists think and work
- Engage confidently and effectively with journalists
- Plan a communication campaign using practical tools
- Apply and adapt 10 universal platforms for creative PR
- Prepare venues, resources, materials and spokespeople for a press conference
- Navigate and manage interpersonal dynamics in important encounters
- Develop enhanced PR writing skills to amplify the impact of everything that you write
- Write powerful and memorable speeches
- Manage your organisation’s reputation in social media by shaping perceptions and conversations
- Create an internal communication strategy for your organisation
Course Outline
Module 1: Foundations of Public Sector Communication
- Overview of communication roles in the public sector
- Importance of transparency and accountability
- Key principles of public relations (PR) in governance
- Case Study: Analyzing successful public sector communication campaigns
Module 2: Developing Effective Communication Strategies
- Strategic communication planning process
- Identifying target audiences and tailoring messages
- Setting measurable goals and objectives
- Case Study: Strategic crisis communication in government
Module 3: Media Relations and Press Management
- Building relationships with the media
- Writing effective press releases and media kits
- Handling press conferences and media inquiries
- Case Study: Managing media narratives during public policy rollouts
Module 4: Social Media Management for Public Sector
- Leveraging social media for citizen engagement
- Creating content calendars for public information
- Monitoring and responding to public feedback online
- Case Study: Social media as a tool for public service announcements
Module 5: Internal Communication Strategies
- Enhancing communication within government departments
- Tools and platforms for effective internal communication
- Aligning internal and external messaging
- Case Study: Streamlining communication during organizational restructuring
Module 6: Crisis Communication and Reputation Management
- Identifying and mitigating communication risks
- Crafting timely and appropriate crisis messages
- Maintaining public trust during crises
- Case Study: Crisis response during a public health emergency
Module 7: Public Engagement and Community Outreach
- Planning and executing community engagement initiatives
- Building trust and collaboration with stakeholders
- Evaluating the impact of outreach programs
- Case Study: Public engagement strategies in urban development projects
Module 8: Communication for Policy Advocacy
- Framing messages to support policy initiatives
- Collaboration with advocacy groups and think tanks
- Creating persuasive narratives for public buy-in
- Case Study: Advocacy campaigns for environmental policies
Module 9: Measuring Communication Effectiveness
- Tools and metrics for assessing communication impact
- Reporting results to stakeholders
- Continuous improvement through feedback and analysis
- Case Study: Evaluating the success of a national awareness campaign
Module 10: Ethics and Best Practices in Public Sector Communication
- Adhering to ethical standards in public messaging
- Addressing misinformation and managing conflicts
- Upholding principles of inclusivity and accessibility
- Case Study: Ethical dilemmas in public sector communication
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
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