Intensive Communications and PR for Public Sector Course


INTRODUCTION

This 10-day communications course is a comprehensive programme for PR professionals.
You will learn best practice across the full spectrum of communications and PR disciplines.
Topics include strategy, campaigns, media, events, writing and live TV interview training.

DURATION

10 Days

WHO SHOULD ATTEND?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communications and PR professionals seeking a broad-based skill boost across a wide spectrum of specialist competencies as part of their continuing professional development.

COURSE OBJECTIVES

After this course you will be able to:

  • Understand how the media are organised, and how journalists think and work
  • Engage confidently and effectively with journalists
  • Plan a communication campaign using practical tools
  • Apply and adapt 10 universal platforms for creative PR
  • Prepare venues, resources, materials and spokespeople for a press conference
  • Navigate and manage interpersonal dynamics in important encounters
  • Develop enhanced PR writing skills to amplify the impact of everything that you write
  • Write powerful and memorable speeches
  • Manage your organisation’s reputation in social media by shaping perceptions and conversations
  • Create an internal communication strategy for your organisation

TOPICS TO BE COVERED

This course will explore:

  • The Presenter
  • Preparation
  • Visual Aids
  • Delivery

MODULE 1: Effective Communication

  • The importance of self-awareness
  • Preparation for a positive first impression
  • Barriers to effective communication
  • The conventional process model
  • Communication purposes
  • Business communication
  • Effective emails, memos

MODULE 2: Understanding our audience

  • The power of deep listening
  • Key communication skills
  • Non -verbal communication
  • Presenting Reports and research
  • Communication in meetings

MODULE 3: Presentation skills

  • Your look, posture, gesture, eye contact
  • Using tonal Variety
  • Speaking with energy
  • Presenting your visuals
  • Non-verbal Communication
  • Non-verbal communication also impacts on a presentation:
  • Tone of voice
  • The look on the presenters face
  • Posture
  • Distance
  • Eye contact
  • Gestures

From the presenter’s perspective body language must not be seen as contrary to the overall message.

        Using the Voice

The voice carries messages that are not defined by the words used. This is called paralanguage:

  • Vocal quality
  • Volume
  • Pitch
  • Rate of speech
  • Enunciation / accent
  • Pauses

        Using the Voice

Most people will respond to a voice that is:

  • Interesting
  • Friendly
  • Pleasant
  • Natural

        The Face

Facial expressions are an integral part of any presentation as it communicates:

  • Emotion
  • Attitude
  • Feelings

As a presenter, you need to make sure that your face does not detract from your message.

MODULE 4: Delivering your presentation

  • Central message
  • Brainstorming
  • Using a mind map
  • Designing your presentation using power point
  • Practicing and delivering your presentation
  • Feedback and evaluation of your presentation

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.

IRES

Enroll to In-Person (Face to Face)

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

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IRES

Enroll for a Virtual Zoom Class

Join a scheduled class with a live instructor and other delegates.

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IRES

Enroll for Online Self-paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

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Benefits of Taking a Course at IRES

LEARN

Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.

NETWORK

Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.

GROW

Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.

Who else has taken this course?


# Job Title Organisation Country
1 Public Relations Officer CFTC Malawi
2 Director of Information Ministry of Information and Digitalisation, Malawi Malawi
3 Kenya Medical Supplies Agency Kenya
4 CENTRAL BANK OF SOMALIA Somalia
5 Senior Public Relations Officer Tanzania, United Republic of