This 10-day communications course is a comprehensive programme for PR professionals.
You will learn best practice across the full spectrum of communications and PR disciplines.
Topics include strategy, campaigns, media, events, writing and live TV interview training.
WHO SHOULD ATTEND?
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communications and PR professionals seeking a broad-based skill boost across a wide spectrum of specialist competencies as part of their continuing professional development.
After this course you will be able to:
TOPICS TO BE COVERED
This course will explore:
MODULE 1: Effective Communication
MODULE 2: Understanding our audience
MODULE 3: Presentation skills
From the presenter’s perspective body language must not be seen as contrary to the overall message.
Using the Voice
The voice carries messages that are not defined by the words used. This is called paralanguage:
Using the Voice
Most people will respond to a voice that is:
Facial expressions are an integral part of any presentation as it communicates:
As a presenter, you need to make sure that your face does not detract from your message.
MODULE 4: Delivering your presentation
Module 1: Essential Media Relations
This one-day module covers the key concepts and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media.
Module 2: Creativity in Communications and PR
This one-day module delivers inspiration and practical tools with which to create distinctive PR ideas that will outshine the competition, stick in people’s minds, and achieve results.
Module 3: Strategic Media Engagement
This one-day module covers sophisticated approaches to media relations that will enable PR professionals with some media experience to take their career to the next level.
Module 4: Media training
This one-day module covers how to engage with the media in a variety of formats. Topics covered include:
Module 5: Press Conference Management
This one-day module covers best-practice techniques for preparing and managing successful press conferences, from concept to execution.
Module 6: Advanced Communication Strategy
This one-day module covers strategy at manager and director level, including creating and deploying sophisticated strategies for complex situations, large organisations, multiple countries and brands.
Module 7: Speech Writing
This one-day module covers the art of writing entertaining, persuasive and memorable speeches.
Module 8: Reputation Management in Social Media
This one-day module covers how to shape perceptions and conversations online using monitoring, search and content strategies.
Module 9: Internal Communication
This one-day module covers employee communications from strategy to execution. You will learn best practice in building internal communication strategies that raise motivation, productivity and collaboration
Module 10: Advanced Communications and PR Management
This one-day module covers best practice in designing communication departments, managing PR teams and directing campaigns.
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|ICP12||15 Nov 2021 - 26 Nov 2021||10 days||Kigali, Rwanda||USD 1,999||Register|
|ICP12||6 Dec 2021 - 17 Dec 2021||10 days||Mombasa, Kenya||KES 139,000 | USD 1,999||Register|
|1||Senior Ass. Office Administrator||Technical and Vocational Education and Training Authority||Kenya|
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