Intensive Communications and PR for Public Sector Course

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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

June 2024

Code Date Duration Location Fee Action
ICP12 17 Jun 2024 - 28 Jun 2024 10 days Nairobi, Kenya KES 159,000 | $2,200 Register
ICP12 17 Jun 2024 - 28 Jun 2024 10 days Kampala, Uganda $3,300 Register
ICP12 17 Jun 2024 - 28 Jun 2024 10 days Accra, Ghana $4,400 Register
ICP12 24 Jun 2024 - 5 Jul 2024 10 days Pretoria, South Africa $4,400 Register
ICP12 24 Jun 2024 - 5 Jul 2024 10 days Mombasa, Kenya KES 182,000 | $2,200 Register
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

17 Jun - 28 Jun 2024
10 days
KES 159,000 $2,200
17 Jun - 28 Jun 2024
10 days
17 Jun - 28 Jun 2024
10 days
24 Jun - 5 Jul 2024
10 days
24 Jun - 5 Jul 2024
10 days
KES 182,000 $2,200
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


This 10-day communications course is a comprehensive programme for PR professionals.
You will learn best practice across the full spectrum of communications and PR disciplines.
Topics include strategy, campaigns, media, events, writing and live TV interview training.


10 Days


This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communications and PR professionals seeking a broad-based skill boost across a wide spectrum of specialist competencies as part of their continuing professional development.

Course Level:


After this course you will be able to:

  • Understand how the media are organised, and how journalists think and work
  • Engage confidently and effectively with journalists
  • Plan a communication campaign using practical tools
  • Apply and adapt 10 universal platforms for creative PR
  • Prepare venues, resources, materials and spokespeople for a press conference
  • Navigate and manage interpersonal dynamics in important encounters
  • Develop enhanced PR writing skills to amplify the impact of everything that you write
  • Write powerful and memorable speeches
  • Manage your organisation’s reputation in social media by shaping perceptions and conversations
  • Create an internal communication strategy for your organisation


This course will explore:

  • The Presenter
  • Preparation
  • Visual Aids
  • Delivery

MODULE 1: Effective Communication

  • The importance of self-awareness
  • Preparation for a positive first impression
  • Barriers to effective communication
  • The conventional process model
  • Communication purposes
  • Business communication
  • Effective emails, memos

MODULE 2: Understanding our audience

  • The power of deep listening
  • Key communication skills
  • Non -verbal communication
  • Presenting Reports and research
  • Communication in meetings

MODULE 3: Presentation skills

  • Your look, posture, gesture, eye contact
  • Using tonal Variety
  • Speaking with energy
  • Presenting your visuals
  • Non-verbal Communication
  • Non-verbal communication also impacts on a presentation:
  • Tone of voice
  • The look on the presenters face
  • Posture
  • Distance
  • Eye contact
  • Gestures

From the presenter’s perspective body language must not be seen as contrary to the overall message.

        Using the Voice

The voice carries messages that are not defined by the words used. This is called paralanguage:

  • Vocal quality
  • Volume
  • Pitch
  • Rate of speech
  • Enunciation / accent
  • Pauses

        Using the Voice

Most people will respond to a voice that is:

  • Interesting
  • Friendly
  • Pleasant
  • Natural

        The Face

Facial expressions are an integral part of any presentation as it communicates:

  • Emotion
  • Attitude
  • Feelings

As a presenter, you need to make sure that your face does not detract from your message.

MODULE 4: Delivering your presentation

  • Central message
  • Brainstorming
  • Using a mind map
  • Designing your presentation using power point
  • Practicing and delivering your presentation
  • Feedback and evaluation of your presentation

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Course Administration Details:


The instructor-led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.


The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training center or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail [email protected]


Payment should be transferred to IRES account through bank before the course start date.

Send proof of payment to [email protected]

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Who else has taken this course?

# Job Title Organisation Country
1 Senior Public Relations Officer Tanzania, United Republic of
2 Senior Information Officer Uganda Retirement Benefits Regulatory Authority (URBRA) Kenya
3 Communications Specialist Uganda Energy Credit Capitalisation Company Kenya

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