Intensive Communication and PR for Public Sector Course

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Register for this course

We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

June 2024

Code Date Duration Location Fee Action
ICS020 24 Jun 2024 - 5 Jul 2024 10 days Nairobi, Kenya KES 159,000 | $2,200 Register
ICS020 17 Jun 2024 - 28 Jun 2024 10 days Kampala, Uganda $3,300 Register
ICS020 24 Jun 2024 - 5 Jul 2024 10 days Cape Town, South Africa $4,400 Register
ICS020 17 Jun 2024 - 28 Jun 2024 10 days Accra, Ghana $4,400 Register
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

24 Jun - 5 Jul 2024
10 days
KES 159,000 $2,200
17 Jun - 28 Jun 2024
10 days
24 Jun - 5 Jul 2024
10 days
Cape Town
17 Jun - 28 Jun 2024
10 days
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


This 10-day communications course is a comprehensive Programme for PR professionals.
You will learn best practice across the full spectrum of communications and PR disciplines.
Topics include strategy, campaigns, media, events, writing and live TV interview training.


10 days

Who Should Attend

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communications and PR professionals seeking a broad-based skill boost across a wide spectrum of specialist competencies as part of their continuing professional development

Course Level:

Course Objectives

  • Understand how the media are organised, and how journalists think and work
  • Engage confidently and effectively with journalists
  • Plan a communication campaign using practical tools
  • Apply and adapt 10 universal platforms for creative PR
  • Prepare venues, resources, materials and spokespeople for a press conference
  • Navigate and manage interpersonal dynamics in important encounters
  • Develop enhanced PR writing skills to amplify the impact of everything that you write
  • Write powerful and memorable speeches
  • Manage your organisation’s reputation in social media by shaping perceptions and conversations
  • Create an internal communication strategy for your organisation

Course Outline

Module 1: Effective Communication

  • The importance of self-awareness
  • Preparation for a positive first impression
  • Barriers to effective communication
  • The conventional process model
  • Communication purposes
  • Business communication
  • Effective emails, memos

Module 2: Understanding our audience

  • The power of deep listening
  • Key communication skills
  • Non-verbal communication
  • Presenting Reports and research
  • Communication in meetings

Module 3: Presentation skills

  • Your look, posture, gesture, eye contact
  • Using tonal Variety
  • Speaking with energy
  • Presenting your visuals
  • Non-verbal Communication
  • Non-verbal communication also impacts on a presentation:
  • Tone of voice
  • The look on the presenter's face
  • Posture
  • Distance
  • Eye contact
  • Gestures

Module 4: The voice carries messages that are not defined by the words used. This is called paralanguage:

  • Vocal quality
  • Volume
  • Pitch
  • Rate of speech
  • Enunciation/accent
  • Pauses

Module 5: Most people will respond to a voice that is:

  • Interesting
  • Friendly
  • Pleasant
  • Natural
  • The Face
  • Facial expressions are an integral part of any presentation as it communicates:
  • Emotion
  • Attitude
  • Feeling
  • As a presenter, you need to make sure that your face does not detract from your message.

Module 6: Delivering your presentation

  • Central message
  • Brainstorming
  • Using a mind map
  • Designing your presentation using PowerPoint
  • Practicing and delivering your presentation
  • Feedback and evaluation of your presentation

Module 7:

  • Essential Media Relations
  • Writing for Social Media & the Web

Module 8: 

  • Reputation and Issues Management
  • Crisis Communication Management

Module 9:

  • Risks and Threats in Communication
  • Powerful and Persuasive Planning

Module 10:  

  • Media Interview 

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Course Administration Details:


The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected] or [email protected]

Mob: +254 715 077 817/+250789621067


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817/+250789621067

Mob: +254 792516000+254 792516010 , +250 789621067 ,or mail [email protected] or [email protected]


Payment should be transferred to IRES account through bank on or before start of the course.

Send proof of payment to [email protected] or [email protected]

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