INTRODUCTION
Influencer marketing is quickly changing the way individuals, brands and businesses attract attention and reach new audiences in the world today. This course will be covering some of the most effective ways to put content creation and outreach to work for your passion, business or branding efforts.
Such methods include content creation, social media, outreach, expert roundups, Quora, Pinterest, Instagram and more. We will also be taking a look at what methods are working best for others online.
DURATION
5 Days
WHO SHOULD ATTEND?
This training course is intended for:
- This course is designed for those with little to no knowledge of the discipline, as well as those with an understanding of some elements of influencer marketing, but are seeking a comprehensive level of knowledge.
- Typical attendees include brand managers/directors, marketing managers/directors, account handlers, planners or strategists, PR and social media professionals.
- Anyone with an interest in or responsibility for planning or managing influencer marketing activity.
Course Level:
LEARNING OBJECTIVES
The course will assist participants to:
- Identify influencers and build a campaign which utilizes them.
- Build a compelling proposition to attract influencers.
- Understand the mind-set of an influencer and tailor strategies to attract them.
- Pinpoint opportunities to scale and optimize influencer marketing efforts
- Understand the way word of mouth via influencers can help your business or organization.
- Measure what success looks like and how to measure success in a meaningful way.
- Know what is illegal and what is considered bad practice.
TOPICS TO BE COVERED
- Psychology of Influence
- Online vs. Offline Word of Mouth
- Building a Sticky Proposition for Influencers
- Legal Guidelines
- Measuring Effectiveness.
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
Register NowCustomized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
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