Influencer Marketing Course


INTRODUCTION 

Influencer marketing is quickly changing the way individuals, brands and businesses attract attention and reach new audiences in the world today. This course will be covering some of the most effective ways to put content creation and outreach to work for your passion, business or branding efforts.

Such methods include content creation, social media, outreach, expert roundups, Quora, Pinterest, Instagram and more. We will also be taking a look at what methods are working best for others online.

DURATION

5 Days

WHO SHOULD ATTEND?

This training course is intended for:

  • This course is designed for those with little to no knowledge of the discipline, as well as those with an understanding of some elements of influencer marketing, but are seeking a comprehensive level of knowledge.
  • Typical attendees include brand managers/directors, marketing managers/directors, account handlers, planners or strategists, PR and social media professionals.
  • Anyone with an interest in or responsibility for planning or managing influencer marketing activity.

LEARNING OBJECTIVES

The course will assist participants to:

  • Identify influencers and build a campaign which utilizes them.
  • Build a compelling proposition to attract influencers.
  • Understand the mind-set of an influencer and tailor strategies to attract them.
  • Pinpoint opportunities to scale and optimize influencer marketing efforts
  • Understand the way word of mouth via influencers can help your business or organization.
  • Measure what success looks like and how to measure success in a meaningful way.
  • Know what is illegal and what is considered bad practice.

TOPICS TO BE COVERED

  • Psychology of Influence
  • Online vs. Offline Word of Mouth
  • Building a Sticky Proposition for Influencers
  • Legal Guidelines
  • Measuring Effectiveness.

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.

IRES

Enroll for In-Person (Face to Face) Class

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

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IRES

Enroll for a Virtual Zoom Class

Join a scheduled class with a live instructor and other delegates.

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IRES

Enroll for Online Self-paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

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Benefits of Taking a Course at IRES

LEARN

Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.

NETWORK

Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.

GROW

Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.