Influencer Marketing Course


Course Cover

Register for this course

We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.


June 2024

Code Date Duration Location Fee Action
IMC01 24 Jun 2024 - 28 Jun 2024 5 days Nairobi, Kenya KES 83,000 | $1,100 Register
IMC01 24 Jun 2024 - 28 Jun 2024 5 days Johannesburg, South Africa $2,400 Register
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

Date
Duration
Location
Fee
Action
24 Jun - 28 Jun 2024
5 days
Nairobi
KES 83,000 $1,100
24 Jun - 28 Jun 2024
5 days
Johannesburg
$2,400
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


INTRODUCTION 

Influencer marketing is quickly changing the way individuals, brands and businesses attract attention and reach new audiences in the world today. This course will be covering some of the most effective ways to put content creation and outreach to work for your passion, business or branding efforts.

Such methods include content creation, social media, outreach, expert roundups, Quora, Pinterest, Instagram and more. We will also be taking a look at what methods are working best for others online.

DURATION

5 Days

WHO SHOULD ATTEND?

This training course is intended for:

  • This course is designed for those with little to no knowledge of the discipline, as well as those with an understanding of some elements of influencer marketing, but are seeking a comprehensive level of knowledge.
  • Typical attendees include brand managers/directors, marketing managers/directors, account handlers, planners or strategists, PR and social media professionals.
  • Anyone with an interest in or responsibility for planning or managing influencer marketing activity.

Course Level:

LEARNING OBJECTIVES

The course will assist participants to:

  • Identify influencers and build a campaign which utilizes them.
  • Build a compelling proposition to attract influencers.
  • Understand the mind-set of an influencer and tailor strategies to attract them.
  • Pinpoint opportunities to scale and optimize influencer marketing efforts
  • Understand the way word of mouth via influencers can help your business or organization.
  • Measure what success looks like and how to measure success in a meaningful way.
  • Know what is illegal and what is considered bad practice.

TOPICS TO BE COVERED

  • Psychology of Influence
  • Online vs. Offline Word of Mouth
  • Building a Sticky Proposition for Influencers
  • Legal Guidelines
  • Measuring Effectiveness.

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Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

 ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on:

Kenya : Tel: +254 715 077 817 or  Email: [email protected] 

Rwanda: Tel: +250 789 621 067 or Email: [email protected]  

PAYMENT

Payment should be transferred to IRES account through bank on or before the start date 

Send proof of payment to [email protected]


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