INTRODUCTION
With the vast changes in the socio-economic and educational profile of our citizens, communicating with your target audience has become even more of a challenge. The public now expects transparency and information on the major policies and programmes, especially those that have an impact on them.
You will learn the basic principles of public communications and cover the strategic communications in the public sector when communicating with members of the public, the media and other key stakeholders. You will also understand how messaging and responses should be framed and crafted to resonate with the public, while considering your organization’s objectives and reputation, as well as the national interests.
DURATION
5 days.
WHO SHOULD ATTEND
This course is suitable for all persons’ interested and those that handle the corporate communications functions in your organization.
Course Level:
COURSE OBJECTIVES
By the end of this course, you will be able to:
- Examine the principles of government communications to engage citizens in policy making
- Understand how messaging should be framed, and replies and responses crafted to resonate with the public
TOPICS TO BE COVERED
Public communications
- Definition
- Objectives to be achieved
- Principles of government communications
- Alignment of your communications plan to the Public Service’s objectives
- Alignment of your plans to the government’s objectives
Corporate identity and reputation
- Difference between identity and reputation
- Elements of the corporate identity
- Factors contributing to reputation
- Reputation management at the national level, public sector level and organization level
Public communications plan
- Communications objectives
- Target audiences
- Key messages
- Strategic approach
- Tactical measures
Dealing with the media
- Local and foreign media
- Responding to media queries
- Responding to forum page letters
Dealing with the public
- Tips on dealing with public feedback
- General principles of public consultation
- General principles of E-engagement
- Discussion of some government issues
- Presentation of a government project on public consultation
Case study
- Group discussion on a public communications plan
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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