Fundamentals of Public Communications Course

Course Cover

Register for this course

We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

June 2024

Code Date Duration Location Fee Action
FPC07 24 Jun 2024 - 28 Jun 2024 5 days Johannesburg, South Africa $2,400 Register
FPC07 24 Jun 2024 - 28 Jun 2024 5 days Nairobi, Kenya KES 83,000 | $1,100 Register
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

24 Jun - 28 Jun 2024
5 days
24 Jun - 28 Jun 2024
5 days
KES 83,000 $1,100
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


With the vast changes in the socio-economic and educational profile of our citizens, communicating with your target audience has become even more of a challenge. The public now expects transparency and information on the major policies and programmes, especially those that have an impact on them.
You will learn the basic principles of public communications and cover the strategic communications in the public sector when communicating with members of the public, the media and other key stakeholders. You will also understand how messaging and responses should be framed and crafted to resonate with the public, while considering your organization’s objectives and reputation, as well as the national interests.


 5 days.


This course is suitable for all persons’ interested and those that handle the corporate communications functions in your organization.

Course Level:


By the end of this course, you will be able to:

  • Examine the principles of government communications to engage citizens in policy making
  • Understand how messaging should be framed, and replies and responses crafted to resonate with the public


Public communications

  • Definition
  • Objectives to be achieved
  • Principles of government communications
  • Alignment of your communications plan to the Public Service’s objectives
  • Alignment of your plans to the government’s objectives

Corporate identity and reputation

  • Difference between identity and reputation
  • Elements of the corporate identity
  • Factors contributing to reputation
  • Reputation management at the national level, public sector level and organization level

Public communications plan

  • Communications objectives
  • Target audiences
  • Key messages
  • Strategic approach
  • Tactical measures

Dealing with the media

  • Local and foreign media
  • Responding to media queries
  • Responding to forum page letters

Dealing with the public

  • Tips on dealing with public feedback
  • General principles of public consultation
  • General principles of E-engagement
  • Discussion of some government issues
  • Presentation of a government project on public consultation

Case study

  • Group discussion on a public communications plan

Related Courses

Course Administration Details:


The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute(IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected] or [email protected]


Mob: +254 715 077 817/+250789621067


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817/+250789621067

Mob: +254 792516000+254 792516010 , +250 789621067 ,or mail [email protected] or [email protected]



Payment should be transferred to IRES account through bank on or before start of the course.

Send proof of payment to [email protected] or [email protected]

Share this course:

Who else has taken this course?

# Job Title Organisation Country
1 Central bank of Kenya Kenya

Related Courses

People who took this course also viewed: