Food Packaging, Branding & Marketing Course


This course aims to give you an insight into the process of packaging design, branding, and marketing. Right from initial research to the creation of brand ideas, the personality of the brand, to the philosophy of design, mock-ups, and presentation. You are left with an empty container, some fonts, and colors if you separate the brand from the packaging & design. Packaging plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand. You'll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You will know how to create a brand and its packaging for the right market and how the ideas can be visualized and displayed.


5 Days

Who Should Attend

Leaders, Supervisors, managers, and all employees in the hotel and hospitality industry.

Course Objectives

To understand Food Packaging, Branding & Marketing

Course Outline

  • Customer
    • How to Identify Customer Needs?
    • How to Make Product Development as per the Customer need
    • Recent Trends in Marketing
    • Target Customer (Definition and general Info)
    • Psychographics (lifestyle, Hobbies, behavior pattern)
    • Demographics (Age, Education, gender.)
    • Consumer segmentation.
  • Food Processing
    • What is Food Processing
    • Processing stages for Various products
    • Methods of Food Preservation
  • Food Packaging
    • Introduction to food packaging and opportunities for start-ups
    • Food packaging materials: (Paper, metal, glass, plastics & cardboard)
    • Food Packaging: an important tool for nutrition, safety & effective marketing
    • Food Packaging Machinery
    • Selection Criteria for Food Packaging system
    • Types of Packaging
    • Advances in food packaging (or A peep into the future of food packaging)
  • Branding
    • What is Brand?
    • Communication platform between customer and product.
    • What are their characteristics?
    • Why does the product need branding?
    • How does branding help?
    • What are the drivers?
    • Branding ideas (case studies)
  • How To Promote Branding
  • How to get prominence?
  • Visual Merchandising
  • Retail Merchandising.
  • How does the Branding category help?
  • Visual Merchandising
    • Definition and general Info
    • Why we need Visual Merchandising
    • Types of Visual Merchandising
    • Zoning Logic.
    • Visual Merchandising in the store
    • How to create a zone
  • Retail Visibility
    • Product placement
    • Category management.
    • Planogram
  • Marketing
    • Definition and General Info.
    • Retail Marketing
    • Retail Merchandising and its types.
    • The importance of Branding
    • What is your vision / Mission statement?
  • Digital Marketing
    • Digital Marketing Trends for Food Industry
    • How to use Social Media Ads in Food Industry
    • Understanding all platforms to market your product Digitally.

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.


Enroll for a Face-to-Face (In-Person) Class

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

Register Here

Enroll for a Virtual (Zoom) Class

Join a scheduled class with a live instructor and other delegates.

Register Here

Enroll for an Online Self-Paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

Register Here

Benefits of Taking a Course at IRES


Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.


Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.


Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.

Who else has taken this course?

# Job Title Organisation Country
1 CEO DOVE Agrovet Somalia