Introduction

This course aims to give you an insight into the process of packaging design, branding, and marketing. Right from initial research to the creation of brand ideas, the personality of the brand, to the philosophy of design, mock-ups, and presentation. You are left with an empty container, some fonts, and colors if you separate the brand from the packaging & design. Packaging plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand. You'll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You will know how to create a brand and its packaging for the right market and how the ideas can be visualized and displayed.

Duration

5 Days

Who Should Attend

Leaders, Supervisors, managers, and all employees in the hotel and hospitality industry.

COURSE LEVEL: Foundation

Course Objectives

To understand Food Packaging, Branding & Marketing

Course Outline

• Customer
  • How to Identify Customer Needs?
  • How to Make Product Development as per the Customer need
  • Recent Trends in Marketing
  • Target Customer (Definition and general Info)
  • Psychographics (lifestyle, Hobbies, behavior pattern)
  • Demographics (Age, Education, gender.)
  • Consumer segmentation.
• Food Processing
  • What is Food Processing
  • Processing stages for Various products
  • Methods of Food Preservation
• Food Packaging
  • Introduction to food packaging and opportunities for start-ups
  • Food packaging materials: (Paper, metal, glass, plastics & cardboard)
  • Food Packaging: an important tool for nutrition, safety & effective marketing
  • Food Packaging Machinery
  • Selection Criteria for Food Packaging system
  • Types of Packaging
  • Advances in food packaging (or A peep into the future of food packaging)
• Branding
  • What is Brand?
  • Communication platform between customer and product.
  • What are their characteristics?
  • Why does the product need branding?
  • How does branding help?
  • What are the drivers?
  • Branding ideas (case studies)

• How To Promote Branding

• How to get prominence?
• Visual Merchandising
• Retail Merchandising.
• How does the Branding category help?

• Visual Merchandising
  • Definition and general Info
  • Why we need Visual Merchandising
  • Types of Visual Merchandising
  • Zoning Logic.
  • Visual Merchandising in the store
  • How to create a zone
• Retail Visibility
  • Product placement
  • Category management.
  • Planogram
• Marketing
  • Definition and General Info.
  • Retail Marketing
  • Retail Merchandising and its types.
  • The importance of Branding
  • What is your vision / Mission statement?
• Digital Marketing
  • Digital Marketing Trends for Food Industry
  • How to use Social Media Ads in Food Industry
  • Understanding all platforms to market your product Digitally.

Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected] or [email protected]

Mob: +254 715 077 817/+250789621067

TAILOR- MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817/+250789621067

Mob: +254 792516000, +254 792516010 , +250 789621067 ,or mail [email protected] or [email protected]

PAYMENT

Payment should be transferred to IRES account through bank on or before start of the course.

Send proof of payment to [email protected] or [email protected]

DOWNLOADABLE DOCUMENTS: