Digital Copywriting for Content marketing course is perfect for professionals looking to develop and practice writing digital content within a supportive environment. This workshop explains the secrets of writing and producing content on digital platforms such as Facebook, Twitter, Instagram, and LinkedIn.
This interactive course is designed to use case studies and you are encouraged to bring your own examples to work on during the day. The objective of the course is to help you become more confident in your ability to write and produce compelling and engaging copy and content.
WHO SHOULD ATTEND?
This course is ideal for anyone working in social media in content or copywriting role. It is also suitable for anyone who is new to social media copywriting or content development. It’s also targeted to both business- and consumer-facing marketers and creatives who have experimented in content marketing or are looking to explore new areas in greater depth will love this course. Any mid-senior-level marketing professionals who will benefit from this interactive workshop.
Upon completion of this training course, participants should be able to:
TOPICS TO BE COVERED
Module 1: Content Marketing
Module 2: Content measuring metrix
Module 3: Content Marketing Concepts and Strategy
Module 4: Using Content Research to Find Opportunities
Module 5: Developing a Content Marketing Plan
Module 6: Creating and Curating Content
Module 7: Publishing and Distributing Content
Module 8: Metrics and Performance
Module 9: Digital Copywriting for Social & Content
Module 10: Digital Copywriting and Content for Email
Module 11: Digital Copywriting and Content for Websites
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Mob: +254 715 077 817
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.
For further inquiries, please contact us on:
Kenya : Tel: +254 715 077 817 or Email: [email protected]
Rwanda: Tel: +250 789 621 067 or Email: [email protected]
Payment should be transferred to IRES account through bank on or before the start date
|No documents available|
|DCC01||6 Dec 2021 - 17 Dec 2021||10 days||Kigali, Rwanda||USD 1,999||Register|
|DCC01||8 Nov 2021 - 19 Nov 2021||10 days||Naivasha, Kenya||KES 139,000 | USD 1,853||Register|
|DCC01||6 Dec 2021 - 17 Dec 2021||10 days||Nairobi, Kenya||KES 139,000 | USD 1,853||Register|
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