INTRODUCTION
This Customer Acquisition & Retention Strategies course provides participants with the tools and techniques to create a powerful new approach to strategy in their organizations, one based on putting customer value at the centre. This program focuses on strategic planning and how to implement it. You will not think about strategy in the same way ever again.
Real strategic planning is about positioning the organization for a future which on one hand is increasingly impossible to predict and on the other hand, keeps the customer at the center of everything it does. Effective strategy delivery creates a basis for sustained competitive differentiation coupled with simultaneous revenue, cost and service impact.
DURATION
5 days
TARGET AUDIENCE
Customer Acquisition & Retention Strategies training program is designed for senior managers, business unit managers, business strategists, developers of business plans, analysts and researchers supporting the development of business plans, all people required to contribute to and implement a customer-centric strategy.
Course Level:
LEARNING OBJECTIVE
By attending this Customer Acquisition & Retention Strategies course, participants will learn
- New process that they can introduce to their organizations along with easy-to-learn techniques:
- To define new but proven strategy approaches focused on customer outcomes
- To create and deliver against business planning that involves the whole organization
- To provide an in-depth stakeholder engagement framework
- To highlight the process of effective implementation
- To provide insights into strategic planning problems to avoid
- To highlight examples of strategic success and failure
- To provide insights into productive contingency planning
TOPICS TO BE COVERED
DAY 1- Introduction: The question “Why” of Strategy.
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How strategy has evolved from traditional and how it has changed over time.
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Why huge percentage of strategies fail.
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The dynamics of the business world compared to inert company structures
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Why it’s important to have a process to follow
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Making strategy live – the strategy playbook
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The limitations of mission and vision statements
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Why clarity of purpose is the best foundation for strategy
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Lessons from different types of organization
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Practical exercise: how, what and why
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DAY 2 - Aligning Strategy to Customer Value
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Customer Outcomes
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The value disciplines approach
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Mapping the strategy
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Mapping the strategy
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DAY 3 - Practical Implications of Strategy Implementation
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Competitive landscape
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Current capability
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The basis of change
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Strategic trajectory
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DAY 4 - Managing Change To Deliver Customer Value
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Stakeholder management
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Outcome-driven change blueprint
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The “unbalanced scorecard”
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Business planning
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DAY 5 - Effective Strategy Implementation
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Building capability into the organization
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Consolidating thinking, methods and techniques
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Recap key lessons learned
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Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
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