Customer Acquisition and Retention Strategies Course

INTRODUCTION

This Customer Acquisition & Retention Strategies course provides participants with the tools and techniques to create a powerful new approach to strategy in their organizations, one based on putting customer value at the centre. This program focuses on strategic planning and how to implement it. You will not think about strategy in the same way ever again.

Real strategic planning is about positioning the organization for a future which on one hand is increasingly impossible to predict and on the other hand, keeps the customer at the center of everything it does. Effective strategy delivery creates a basis for sustained competitive differentiation coupled with simultaneous revenue, cost and service impact.

DURATION

5 days 

TARGET AUDIENCE

Customer Acquisition & Retention Strategies training program is designed for senior managers, business unit managers, business strategists, developers of business plans, analysts and researchers supporting the development of business plans, all people required to contribute to and implement a customer-centric strategy.

COURSE LEVEL:

Register for the course


Face to Face Schedules By Location
Dubai Schedules:
Arusha Schedules:
Johannesburg Schedules:
Kampala Schedules:
Pretoria Schedules:
Cape Town Schedules:
Dar es Salaam Schedules:
Zanzibar Schedules:
Accra Schedules:
Nairobi Schedules:
Code Date Duration Location Fees
CAR01 26 Feb 2024 - 1 Mar 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 18 Mar 2024 - 22 Mar 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 8 Apr 2024 - 12 Apr 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 29 Apr 2024 - 3 May 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 27 May 2024 - 31 May 2024 5 days Nairobi, Kenya KES 84,000 | USD 1,100 Register
CAR01 24 Jun 2024 - 28 Jun 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 15 Jul 2024 - 19 Jul 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 29 Jul 2024 - 2 Aug 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 12 Aug 2024 - 16 Aug 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 2 Sep 2024 - 6 Sep 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 21 Oct 2024 - 25 Oct 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 11 Nov 2024 - 15 Nov 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
CAR01 2 Dec 2024 - 6 Dec 2024 5 days Nairobi, Kenya KES 83,000 | USD 1,100 Register
Kigali Schedules:
Mombasa Schedules:
Nakuru Schedules:
Kisumu Schedules:
Naivasha Schedules:
Virtual Trainer Led Schedules
Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected] for a virtual schedule.
Code Date Duration Period Fees
E-Learning

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected] for E-Learning course.


LEARNING OBJECTIVE

By attending this Customer Acquisition & Retention Strategies course, participants will learn

  • New process that they can introduce to their organizations along with easy-to-learn techniques:
  • To define new but proven strategy approaches focused on customer outcomes
  • To create and deliver against business planning that involves the whole organization
  • To provide an in-depth stakeholder engagement framework
  • To highlight the process of effective implementation
  • To provide insights into strategic planning problems to avoid
  • To highlight examples of strategic success and failure
  • To provide insights into productive contingency planning

TOPICS TO BE COVERED 

DAY 1- Introduction: The question “Why” of Strategy.

    • How strategy has evolved from traditional and how it has changed over time.

    • Why huge percentage of strategies fail.

    • The dynamics of the business world compared to inert company structures

    • Why it’s important to have a process to follow

    • Making strategy live – the strategy playbook

    • The limitations of mission and vision statements

    • Why clarity of purpose is the best foundation for strategy

    • Lessons from different types of organization

    • Practical exercise: how, what and why

DAY 2 - Aligning Strategy to Customer Value

    • Customer Outcomes

    •  The value disciplines approach

    • Mapping the strategy

    • Mapping the strategy

DAY 3 - Practical Implications of Strategy Implementation

    • Competitive landscape

    •  Current capability

    • The basis of change

    • Strategic trajectory

DAY 4 - Managing Change To Deliver Customer Value

    • Stakeholder management

    •  Outcome-driven change blueprint

    • The “unbalanced scorecard”

    • Business planning

DAY 5 - Effective Strategy Implementation

    • Building capability into the organization

    • Consolidating thinking, methods and techniques

    • Recap key lessons learned


Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected] or [email protected]  

Mob: +254 715 077 817 or +250 789 621 067

TAILOR- MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817 or +250 789 621 067

Mob: +254 792516000+254 792516010, +250 789 621 067 or mail [email protected] or [email protected]

PAYMENT

Payment should be transferred to IRES account through bank on or before course start date.

 


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